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Chair: Nicole Sheffield: CEO, NewsLifeMedia

Nicole Sheffield is the Chief Executive Officer of NewsLifeMedia, a wholly owned business of News Corp Australia, where she runs a multi-million dollar media business with a portfolio of some of the most powerful and trusted brands in the country – Taste.com.au, Donna Hay, Vogue, GQ, Body+Soul, Kidspot.com.au and Australia’s number one news source, News.com.au. In addition to this role Nicole sits on the advisory board of Acquire Learning and is a member of and Chair of Marketing and Communications of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS). With a wealth of experience across a broad range of industries Nicole joined News from Foxtel’s LifeStyle Channels group where she was General Manager for four years. Before television Nicole spent seven years in publishing at Seven West Media’s Pacific Magazines where she held several senior executive roles and was instrumental in the early adoption of digital; and prior to this she worked in the multimedia division of Telstra.

Melani Theodorou, Administration Manager

Melani comes to the IAB with years of administration and event experience. Prior to taking on the role at the IAB, Melani was events coordinator at AIMIA. Mel brings her passion for digital marketing and events to the team and is an essential part of helping IAB achieve its objectives through the implementation of our training and certification programs.

Christian Manie, Director of Content

Christian is the Director of Content for IAB Australia, bringing 15 years of media experience to the production of IAB’s written and graphic content. Christian has varied experience in the research, writing, editing, design and production of news and magazine publications, as well as years of digital knowledge garnered from varied staff and freelance roles as a content creator, freelance writer and digital producer, including a year as a digital producer for IAB.

Having spent a good amount of time living and working overseas, Christian has been an editor and writer at daily news publications, worked in publishing and sales and has been a political campaign manager at the local and county level in the U.S.

Within Christian’s purview at the IAB is researching our positions and policies and clear articulation of those to members and media, the creation of company materials, papers, reports and articles, shooting and creating video content, managing our blog, and the management and maintenance of IAB’s digital properties.

Ed Harrison - CEO, Yahoo7

Ed Harrison joined Yahoo7 as the CEO following 19 years experience working with leading global, European and Australian media companies. Ed joined Yahoo7 from Fairfax Media where he held the role of Group Sales Director. Prior to his most recent role, Ed was Commercial Director, Fairfax Digital and the General Manager of JCDecaux Australia. Ed holds qualifications in Economic and Political Development from the University of Exeter, has an MBA from the Australian Graduate School of Management and is a current board member of the IAB.

Kamani Krishnan, Director of Regulatory Affairs

Kamani is the Director of Regulatory Affairs at the IAB with ten years’ experience in government relations, legal advice (specialising in legislative reform) and policy expertise.

As chair of the Regulatory Affairs Council she works with IAB members, industry bodies and regulators to take the lead on policy and regulatory issues facing the digital advertising industry. Prior to the IAB, her most recent roles include in-house legal advice in the NSW Elections Legal team responsible for administering campaign finance and the investigations/prosecutions of illegal political donors in NSW. Kamani has also worked as senior policy adviser at the NSW Property Council of Australia, advising on housing affordability, and infrastructure in NSW. Prior to that, as Government Relations and Policy Manager at GrainGrowers Limited (GGL), the national lobby group for wheat farmers, Kamani worked with other industry stakeholders and the ACCC to develop the mandatory ACCC Code of Conduct for Access to Ports and provided advice to the Federal Treasurer.

Rebecca Haagsma:  Director of Media Mobility, Telstra

Rebecca is the Director of Media Mobility at Telstra. Before being appointed to her current role, Rebecca was the Director of 9Now for Nine Entertainment Co., directing the 9Jumpin product and content teams. She has also worked at ninemsn as Director of Convergence and Director of Product Innovation. Prior to that she worked at ACP Magazines overseeing the ACP masthead digital properties along with ninemsn food, health and beauty products, as well as running the tablet and smartphone audience strategies and implementations. Rebecca is also a member of the Board of Directors at 2realise, supporting young people to improve their wellbeing, educational and employment outcomes.

Elizabeth Minogue: Executive General Manager Media and Marketing - REA Group

Elizabeth is a media advertising specialist with more than 15-years experience in the media and entertainment sectors is both the United States and Australia. Elizabeth joined the REA Group in December 2105 as the Executive General Manager for Media and Marketing. Previous to this role, Elizabeth was the National Director of Integration and Content Partnerships at the Multi Channel Network (MCN) and worked with Fox Cable Sports Networks in the U.S. In addition, she presently sits on the board of Tennis Australia.

Anthony Saines: Commercial Director, Carsales

Anthony is currently Commercial Director at Carsales.com Ltd and has an MBA in Strategic Marketing (University of Hull, UK). Anthony has held a number of senior roles in the online advertising industry since moving to Australia in 1998, including at BMCMedia.com (pre-Telstra) and DoubleClick (pre-Google) and was a co-founder of PostClick Pty Ltd in 2001. Prior to joining Carsales.com Ltd in late 2008, Anthony was General Manager of Sensis Digital Marketing Services (with P&L responsibility for MediaSmart) and was a board member of Adstream Pty Ltd. Across his career Anthony has gained extensive experience in media, marketing and sales in the UK, Hong Kong and Australia. He is currently responsible for the MediaMotive business within Carsales.com Ltd and sits on the executive leadership team.

Lisa Bora: Industry Leader - Agency Sales, Development & Display Activation, Google Australia & New Zealand

As Industry Leader for Agency Sales, Development and Display Activation at Google AU/NZ, Lisa is charged with driving media and creative agency engagement across the full suite of Google media solutions. A dynamic and entrepreneurial senior leadership executive with over 19 years experience across media, entertainment, retail, and travel industries. Her previous roles span organisations such as News Limited, Paramount Pictures Home Entertainment, Qantas Holidays, Lend Lease and Village Roadshow.

Mark Bamford: Director, Simpsons Solicitors

Mark is a Director at Simpsons Solicitors and has over 18 years of experience in private practice working within the media, communications, and entertainment sectors. His experience covers corporate and finance law, media and broadcast regulation as well as trade practices. His clients include participants in the digital media industry as well as international and local film, television and music companies. Mark is also currently a board member of the Australian Interactive Media Industry Association (AIMIA).

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