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The New York Times: "Flex Frame" Native  Ad Units

Download the below PDF for an example of Flex Frames, and links to extra resources that touch the Times' approach to Native.

Digital Audio Advertising: State Of The Nation - Feb. 2017

IAB Australia's "Digital Audio Advertising: State of the Nation Report" provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.

Australia Online Landscape Review - Nov. 2016

Welcome to the November 2016 edition of your Nielsen Digital Landscape. The digital landscape in November 2016 saw Australians spend 72 hours surfing online across over 239 sessions per person.

Device Ownership and Trends - Nov. 2016

November 2016: As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Transitioning from Flash to HTML5: Dec. 2016

Flash is being replaced by HTML5. 

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. 

VAST 4.0 - Dec. 2016

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.

DOWNLOAD THE VAST 4.0 DOCUMENT

Also included are:
VAST 4.0 FAQ 
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES

 

Australia Online Landscape Review - Oct. 2016

The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person. 

Australia Online Landscape Review - August 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

 

NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Mobile Commerce: Australia and the World

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

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