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The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT)
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
PUBLIC COMMENT PERIOD OPEN
The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person.
With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.
This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.
Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58 hours surfing online across over 263 sessions per person.
Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.
The May 2016 edition of your Nielsen Digital Landscape is here. The digital landscape in May 2016 saw Australians spend 56 hours surfing online across over 253 sessions per person.
Welcome to the April 2016 edition of your Nielsen Digital Landscape. The digital landscape in April 2016 saw Australians spend 55 hours surfing online across over 240 sessions per person.
The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB US Tech Lab has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. The glossary that you see here is the result of the tremendous effort put forth by these IAB member companies and their representatives.
Krispy Kreme launch new American Classics range in limited edition Bluetooth jukebox Krispy Kreme have created a limited-edition retro jukebox complete with Bluetooth speaker to launch the doughnut brand’s new range, ‘American Classics’.