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How To Win In Mobile At Cannes 2018

It’s time for creatives to take mobile seriously! The IAB will be hosting an event that explores all things mobile and showcases how the platform is unique for creatives. You’ll leave with an invigorated belief in mobile as a channel, an insight into some of the trends that we’ll see in 2018 and a better understanding of the process and collaboration necessary in executing great mobile.

Tickets sold out.

The Trade Desk: Trading Academy

As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

Whether you’re a media planner looking for a primer on the basics, or a CMO looking for next-level strategies, the Trading Academy can help you become a thought leader in the digital industry’s next phenomenon: programmatic.

  • Enjoy eLearning video courses and document your studies with a certificate of completion
  • To receive certification, you will need to pass two of the Trading Academy curriculums and certification exams
  • Choose from four curriculums which can be taken individually or combined for advance study
  • Monitor your progress via online testing, including section review quizzes and a final exam

IAB Recertification Credits 450

Register for courses or explore our free educational content.

Get Started

PubMatic: Programmatic 101 - Agency Classroom Session

As part of our ongoing commitment to learning and development, we are delighted to invite your new team members to our Programmatic 101 - Agency Classroom Session.

Aimed at those new to programmatic & the industry as a whole, it’ll be a simple breakfast event that covers such topics as the evolution of ad decisioning, the importance of diversification, overview of waterfall vs. header bidding as well as the key challenges faced on the buy-side.

We will be joined by guest speaker Anna Choi from Celtra who will discuss the importance of high impact creative for programmatic buying.

Note that spots are extremely limited, please RSVP with two names of team members you would like to attend as well as their contact details.

Register Interest

Digital Content Ratings & IAB Industry Update: Brisbane Launch

Digital Content Ratings marked the next phase of understanding consumers’ digital behaviour in a constantly evolving media landscape. Supplementing your worldleading Digital Ratings (Monthly) measurement solution, you can now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!

IAB Digital Ad Ops Conference 2017

This half day IAB Ad Ops Conference will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Due to overwhelming interest in Digital Ad Ops it is sold out, however to be waitlisted contact annette@iabaustralia.com.au.

IAB Digital Ad Ops 2017 Conference

Hear from some of the most knowledgable Ad Ops minds in the business!  Join us Wednesday June 21st @ PwC Southbank, Melbourne. 

 

Access China Summit
Connect with the Chinese digital consumer

It is widely recognised that China represents an enormous opportunity for Australian businesses. The numbers are simply staggering: 440 million E-commerce buyers, 109 million middle-class adults, a number which is rapidly expanding and an insatiable desire for Australian products and services.

An event that took place on the 8th February around the results of The IAB “Audio Advertising: State of the Nation” trade survey.

IAB Sports in Digital Media Seminar

Join us on the 16 May for our first IAB Sports in Digital Media Seminar.

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