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Criteo Report: App Commerce Goes Big in Asia Pacific

Find out how shoppers are interacting with retail apps across APAC in Criteo's latest study.

ReachLocal: The Difference Between Facebook Boosted Posts & News Feeds Ads

Do you know the difference between Facebook News Feed ads and boosted posts? This video from ReachLocal discusses key differences between these advertising options from Facebook and talk about how they can be used together to reach even more users on Facebook.

AdRoll: State of Performance Marketing 2017

New AdRoll Research Finds 81% of Organisations Use Marketing Attribution
Global adoption of marketing attribution has increased, though majority of business still struggle to act on insights, according to survey by Econsultancy

Online advertising spend reaches $7.6 billion in 2017 financial year

SYDNEY, 5 September 2017: The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.

ReachLocal: How Geofencing Works To Reach Mobile Consumers

How can your local business use mobile advertising to get in front of more local consumers when they are on the go? Check out this infographic to learn how geofencing works to reach the right people in your local area when they’re using their smartphones.

 

 

AdRoll: The Ultimate Guide to Retail Christmas Planning

For our retail Christmas holiday planning guide, we’ve combed through hundreds of best practices, dug deep into the behaviour of over 1.2 billion digital profiles and gathered examples from select experts—all to help make sure that your holiday retail season blows last year’s out of the water.

Connected TV now accounts for up to 35 percent of Australian broadcaster’s online video supply

SYDNEY, 31st August 2017: IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Connected TV: The New Era of Television examines why, despite CTV rapidly growing in scale, advertisers are yet to fully embrace it as an advertising platform. The white paper documents the opportunities and challenges CTV holds for the Australian media industry and aims to inspire advertisers on how best to use it with contributions from Adobe, Carat, MCN, Nine, Telstra TV, Tremor Video and Yahoo!7.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

ReachLocal: Facebook Advertising: Which Solution Is Right For Your Business?

Not sure where to get started with Facebook Advertising? In this Infographic you can go through some simple questions about your business, website and customers to determine which Facebook advertising solution would be the right match for your business.

Criteo: The New Digital Traveler

The online travel industry has seen explosive growth in the APAC region over the past five years and will continue expanding rapidly. For OTAs in the region, understanding the methods and thought processes that guide their most engaged customers toward a booking will be crucial in the years to come.

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