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IAB Technology Council

IAB Australia announced in February 2015 the formation of the IAB Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.

Standards and Guidelines Council

The IAB Standards and Guidelines Council initially convened with the following aims: to identify standards and guidelines both nationally and internationally, evaluate the needs of the Australian online advertising industry, establish a program of work for Standards and Guidelines within the industry and produce and promote standards and guidelines for the australian online advertising industry.

Measurement Council

The IAB Audience Measurement Council is the peak Australian industry group addressing the challenges of digital media measurement. Comprising the leading measurement and research analysts from many of the largest digital media organisations in Australia the council is tasked with developing the industry audience measurement methodology most appropriate to support the continued growth of online advertising in Australia.

Regulatory Council

The core focus of the Regulatory Council is to collaborate on the development and advocacy of policy positions affecting the digital advertising industry.

Mobile Advertising Council

The Mobile Advertising Council's scope of work includes mobile audience measurement, mobile advertising standards, guidelines and best practice and the inclusion of mobile advertising expenditure within the PwC IAB Australia Online Advertising Expenditure Report.

Video Advertising Council

The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents 15% of digital display advertising. The Council will meet every two months from April to drive projects in relation to measurement, advertising standards, best practice, research of streaming ads across different consumer screens and video ad expenditure.

Audio Council

IAB Australia launched the Audio Council in 2015 in response to the growth of the Australian digital audio marketplace. The Council will strive to educate marketers and agencies on the value of audio as a powerful and effective advertising medium.

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