IAB NZ: PwC Online Adspend Presentation Q1 2013

IAB Members can access the full report in the "Downloads" section below

Total interactive advertising spend in New Zealand for Q1 2013 was $99.21 million up 27% year-on-year.

Data shown by:
General Display split out by Email, Video and Ad Exchange
Banner display by verticals ie Finance, Travel and Accommodation, Telecommunication

Search & Directories: paid search is a mixture of actual (agency spend) and estimated data (direct) and includes revenue from online directories

Classifieds: revenue from ads placed to buy or sell an item or service (does not include consumer Trade Me auctions)
Mobile: from general display or search engine listings viewed on mobile devices such as a smartphone or tablet

Social Media: includes revenue placed via agencies, no estimate is included for direct. It also includes some Display revenue


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