Mumbrella: Making sense of measurement

Mumbrella - SYDNEY, March 7, 2017: It’s fair to say that as an industry we probably don’t do ourselves any favours when it comes to measurement – it is complex and there are many points of view. In fact that’s why we scheduled the IAB Refresh Panel at the Programmatic Summit last week with senior panellists across the four key industry areas: marketers, agencies, tech companies and publishers. It’s all part of the new IAB mission to simplify and inspire

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