New Standard Ad Unit Portfolio

Update: Public Comment Period is now closed

The Interactive Advertising Bureau in the US has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Developed by the IAB Tech Lab in the US, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, and introduces guidelines for new content experiences like virtual reality and social messaging ads.

Download the IAB New Standard Ad Unit Portfolio and the Transition Guide below.