IAB Native Advertising Playbook - Oct. 2017
Published on Tuesday, 24 October 2017
in the categories Guidelines & Best Practice, Research & Resources
The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.
Included are sections covering in-depth the following topics:
- Native/branded content
- Native advertising
- Native rules and regulations
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Downloads:
- IAB_Native Advertising Playbook_Oct 2017_V2.pdf Size: 2,20 Mb
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