Driving Real Results with Video: Cross-Media Solutions and Brand Objectives

At the Video Ad-Vantage Event at Twitter in Sydney in May 2019, we assembled a panel of leading marketers to discuss the effectiveness of cross-media solutions and the successful role of digital video in driving brand objectives. We first look at the...


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The Advantage of Video

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This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. We certainly had it all; the anticipation, the excitement, the emotions and a very happy ending. Almost feels like IAB Austra...
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Designing Digital Ad Impact Studies

​ The IAB Advertising Effectiveness Council has recently released 'A Guide to Designing Digital Ad Impact Studies' to provide guidance on measuring digital advertising impact that will add confidence and precision to marketing investment decisions. T...
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10 learnings from MeasureUp 2018

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As the body at the heart of independent measurement, the IAB brought together the smartest measurement and ad effectiveness brains in the industry, both locally and from overseas, to shed light and provide perspective on the most crucial to...
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Making Dynamic Creative Work for Audio: Matt Bryant, Spotify

​Can your digital audio advertisement deliver thousands of different possible messages to a specific individual at any given place or time? At our recent IAB Audio State of the Nation Event, Matt Bryant, Creative Solutions Lead ANZ at Spotify, r...


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Audio State of the Nation 2019: Report Highlights

​ IAB CEO Gai Le Roy runs through some of the highlights of the 3rd wave IAB's Audio Advertising State of the Nation Report at the event in Sydney in early March 2019. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcas...


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The State of Australia’s Growing Digital Audio & Podcast Advertising Industry

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On Monday, March 4th, representatives from across the digital audio industry converged on PwC as IAB Australia revealed the Audio Advertising: State of the Nation report . The comprehensive report provides an overview of the digital audio industry in...
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Header Bidding, Auction Mechanics and preparing for the next evolution of programmatic advertising

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As technology continues to drive the adoption of automation in advertising many of the details at the coalface of its operations, particularly in digital, remain a mystery to most of us. There have been dramatic operational changes in programmatic ad...
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IAB – 2018 Year in Review

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As always it has been an eventful year for the digital advertising industry. We are now an $8.5b industry that represents 54% of all media spend, which is underpinned by consumers increasing their time on digital media to over 90 hours per month on t...
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It’s time to MeasureUp

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As the old saying goes, if it can't be measured, then it can't be managed. But how then do we, as an industry, manage in the ever-changing world of advertising and media measurement? Many people would agree that a key ingredient is about getting the ...
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Industry Collaboration is the Way Forward: Ad Ops 2018

At the recent Sydney edition of our biannual IAB Ad Ops Conference, industry fragmentation and collaboration were recurring themes throughout the day's discussions on digital ad operations, media and advertising. So we pulled aside a few industry exp...


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Why having an industry measurement currency matters for advertisers

One thing that is often missed in the debate over the best media measurement is the importance of providing the market with an accurate macro picture of how people are consuming media. While day-to-day focus is often on the size and composition of an...
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Coming together on Measurement and Effectiveness: MeasureUp 2018

The IAB Australia MeasureUp Conference brings together the best minds in the digital advertising industry to discuss measurement and advertising effectiveness. We asked some of the industry thought leaders at MeasureUp 2018 why they think it's i...


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IAB Australia Debate: Is Mobile Dead?

Is Mobile Dead? That's the question we posed to our two teams of digital experts to debate at the recent IAB Mobile Council Event on August 22 at PwC. ​ For the Affirmative: Tim Whitfield, VP Strategic Solutions, APAC, Sizmek Lottie Laws, Head of Vid...

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Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market. The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the co...
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Are you GDPR compliant?

Are you GDPR compliant?
​ General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses the export of personal data outside the EU. Its purpose is to regulate how individuals and...
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Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

<link rel="canonical" href="https://benchplatform.com/programmatic-tv-australia/" /> Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital cam...
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IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
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Data Privacy - with Jason Holandsjo from Telstra

​IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update & the GDPR" event to discuss the advances Telstra is making in responding to grow...

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IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection. Regardless of whether a data breach has occurred – as the continued scruti...
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What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...

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Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...

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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​ Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry: Last night I read the f...
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Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
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The Affiliate Survey

The Affiliate Survey
​ The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbu...
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Interview with Brent Smart, IAG CMO

IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity. Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client...


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IAB Global Summit

IAB Global Summit
​ A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit. This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital ad...
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What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud. ​ Learn more about ads.txt here

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Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
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IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video. Included are: Know when to Art and When to Science Brent Smart, CMO, IA...

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