A meeting place for leading digital voices

A meeting place for leading digital voices

Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market.The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the con...
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Are you GDPR compliant?

Are you GDPR compliant?
​General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses the export of personal data outside the EU. Its purpose is to regulate how individuals and ...
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Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital campaigns into flowing rivers of conversion gold.The same promises have so far been made for e...
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IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases.And it's a possibility that promises to supercharge video ad campaigns. Real-time data on the...
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Data Privacy - with Jason Holandsjo from Telstra

​IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update & the GDPR" event to discuss the advances Telstra is making in responding to grow...
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IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection.Regardless of whether a data breach has occurred – as the continued scrutin...
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What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...
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Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...
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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry:Last night I read the fol...
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Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
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The Affiliate Survey

The Affiliate Survey
​The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbus...
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Interview with Brent Smart, IAG CMO

IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity.Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client....
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IAB Global Summit

IAB Global Summit
​A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit.This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital adve...
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What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud.


Learn more about ads.txt here

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Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
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IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video.Included are: Know when to Art and When to ScienceBrent Smart, CMO, IAG ...
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Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked s...
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Forty-eight hours at dmexco: What I learned and what you need to know

Forty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish bo...
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MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...
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How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.  If you're in retail, or you're an...
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Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience.​You can download the Whitepaper and Infographic h...
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Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow

​We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us, the roles of Mobile and Video, and the impact various industry categories have on the quar...
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If I had a dollar for every time…

For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading:"I'm the target audience. Why don't I see my ...
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Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including:​Video is taking a leading role in the advertiser's tool boxHow user experience is keyAnd the import...
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IAB August Update

Here is our August news update in 60 seconds.
1. Daily Content Ratings.
2. Measurement Conference.
3. Digital Glossaries.

You can read our August Newsletter here.


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Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
​Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I measure the effectiveness of my digital campaign?'One of the biggest hurdles is that there is often confusion or disagreemen...
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Daily Content Ratings

Watch the above video on YouTube here. I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement, even though this term isn't commonly used in the Australian market, we have b...
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Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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IAB Native Advertising Taskforce to simplify Native in Australia

​IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian...
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​How to take control of relationships, strategy and terms of video ad sales

​How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically, many fear losing profits to ad tech middlemen and platforms, as well as ...
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