It’s time to MeasureUp

MeasureUp_Blog_4x3
As the old saying goes, if it can't be measured, then it can't be managed. But how then do we, as an industry, manage in the ever-changing world of advertising and media measurement? Many people would agree that a key ingredient is about getting the ...
Continue reading
  209 Hits
  0 Comments
209 Hits
0 Comments

Industry Collaboration is the Way Forward: Ad Ops 2018

At the recent Sydney edition of our biannual IAB Ad Ops Conference, industry fragmentation and collaboration were recurring themes throughout the day's discussions on digital ad operations, media and advertising. So we pulled aside a few industry exp...


Continue reading
  138 Hits
  0 Comments
138 Hits
0 Comments

Why having an industry measurement currency matters for advertisers

One thing that is often missed in the debate over the best media measurement is the importance of providing the market with an accurate macro picture of how people are consuming media. While day-to-day focus is often on the size and composition of an...
Continue reading
  408 Hits
  0 Comments
408 Hits
0 Comments

Coming together on Measurement and Effectiveness: MeasureUp 2018

The IAB Australia MeasureUp Conference brings together the best minds in the digital advertising industry to discuss measurement and advertising effectiveness. We asked some of the industry thought leaders at MeasureUp 2018 why they think it's i...


Continue reading
  122 Hits
  0 Comments
122 Hits
0 Comments

IAB Australia Debate: Is Mobile Dead?

Is Mobile Dead? That's the question we posed to our two teams of digital experts to debate at the recent IAB Mobile Council Event on August 22 at PwC. ​ For the Affirmative: Tim Whitfield, VP Strategic Solutions, APAC, Sizmek Lottie Laws, Head of Vid...

Continue reading
  172 Hits
  0 Comments
172 Hits
0 Comments

Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market. The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the co...
Continue reading
  534 Hits
  0 Comments
534 Hits
0 Comments

Are you GDPR compliant?

Are you GDPR compliant?
​ General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses the export of personal data outside the EU. Its purpose is to regulate how individuals and...
Continue reading
  530 Hits
  0 Comments
530 Hits
0 Comments

Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

<link rel="canonical" href="https://benchplatform.com/programmatic-tv-australia/" /> Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital cam...
Continue reading
  1285 Hits
  0 Comments
1285 Hits
0 Comments

IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
Continue reading
  717 Hits
  0 Comments
717 Hits
0 Comments

Data Privacy - with Jason Holandsjo from Telstra

​IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update & the GDPR" event to discuss the advances Telstra is making in responding to grow...

Continue reading
  876 Hits
  0 Comments
876 Hits
0 Comments

IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection. Regardless of whether a data breach has occurred – as the continued scruti...
Continue reading
  515 Hits
  0 Comments
515 Hits
0 Comments

What is holding back the future of Automation?

Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However, despite the huge opportunity that programmatic promises, there is a significant knowledge gap and, in some cases, misunderstanding su...

Continue reading
  853 Hits
  0 Comments
853 Hits
0 Comments

Trust and Transparency: Tom Shields of AppNexus

​IAB CEO Vijay Solanki sat down with Tom Shields, Chief Strategy Officer at AppNexus, at the recent Programmatic Summit 2018 to discuss trust and transparency, where advertiser money is being spent, the value of partnerships and what the industry is ...

Continue reading
  758 Hits
  0 Comments
758 Hits
0 Comments

Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​ Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry: Last night I read the f...
Continue reading
  563 Hits
  0 Comments
563 Hits
0 Comments

Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
Continue reading
  733 Hits
  0 Comments
733 Hits
0 Comments

The Affiliate Survey

The Affiliate Survey
​ The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbu...
Continue reading
  1135 Hits
  0 Comments
1135 Hits
0 Comments

Interview with Brent Smart, IAG CMO

IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity. Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client...


Continue reading
  867 Hits
  0 Comments
867 Hits
0 Comments

IAB Global Summit

IAB Global Summit
​ A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit. This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital ad...
Continue reading
  748 Hits
  0 Comments
748 Hits
0 Comments

What is ads.txt and how does it combat ad fraud?

IAB CEO Vijay Solanki sits down with John Moffat from Fairfax Media to discuss the push towards Authorised Digital Sellers (ads.txt), what it is and what it does to reduce ad fraud. ​ Learn more about ads.txt here

  724 Hits
  0 Comments
724 Hits
0 Comments

Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
Continue reading
  1631 Hits
  0 Comments
1631 Hits
0 Comments

IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video. Included are: Know when to Art and When to Science Brent Smart, CMO, IA...

Continue reading
  753 Hits
  0 Comments
753 Hits
0 Comments

Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked s...


Continue reading
  610 Hits
  0 Comments
610 Hits
0 Comments

Forty-eight hours at dmexco: What I learned and what you need to know

Forty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish bo...
Continue reading
  1273 Hits
  0 Comments
1273 Hits
0 Comments

MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...

Continue reading
  705 Hits
  0 Comments
705 Hits
0 Comments

How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon 's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.   If you're in retail, or you're ...

Continue reading
  955 Hits
  0 Comments
955 Hits
0 Comments

Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience. ​ You can download the Whitepaper and Infographic...

Continue reading
  786 Hits
  0 Comments
Tags:
786 Hits
0 Comments

Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow

​We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us, the roles of Mobile and Video, and the impact various industry categories have on the quar...

Continue reading
  1256 Hits
  0 Comments
1256 Hits
0 Comments

If I had a dollar for every time…

For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading: "I'm the target audience. Why don't I see my...
Continue reading
  956 Hits
  0 Comments
956 Hits
0 Comments

Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including: ​ Video is taking a leading role in the advertiser's tool box How user experience is key And the im...
Continue reading
  740 Hits
  0 Comments
740 Hits
0 Comments

IAB August Update

Here is our August news update in 60 seconds. 1. Daily Content Ratings. 2. Measurement Conference. 3. Digital Glossaries. You can read our August Newsletter here.

  639 Hits
  0 Comments
639 Hits
0 Comments