My time in the digital industry: 10 + years
My mission at (current company): To provide quality digital marketing services to businesses throughout the world who want to understand the technical challenges that are involved in online marketing, without the need for industry jargon and confusing explanations. Clear communication, high ROI and excellent customer service.
My special blog topics: Search marketing, social media strategy, inbound marketing, traffic generation
Digital trend I'm most excited about: the trend away from traditional standalone SEO to all-encompassing inbound marketing.
Brand whose marketing I admire: Coke, Apple, Nike. Personal Brand = Tim Ferris
Digital tool/gadget I cannot live without: iPad mini. Its what I use for all reading, content curation and syndication.
If I wasn't working in digital, I would be: A Fire Fighter (I used to be one ;) )
Aaron Agius - Search Marketing Expert, General Manager at Louder Online
Working with my team at Louder Online, we create imaginative, inbound marketing tactics for small businesses, digital agencies and global corporates. We're focused on creating actionable, thoughtful digital marketing strategies for our clients. By using an intelligent mix of Search, Content and Social tactics, we're able deliver new customer leads and build lasting brand relationships. I've helped many global brands online, including: Ford, Unilever, IBM, The Star, Landrover, LG, Jaguar, MLC, Million Dollar Woman, as well as a broad range of small businesses. I have more than ten years of business management experience, and I am regularly invited to speak at digital marketing and networking events.
An unbelievable amount of new content is published to the web every single day. More and more experts are talking about the "noise" that is out there and the need to cut through it.
In other words, relevance isn't just a buzzword anymore. If you can create content that directly appeals to and applies to your customer base, solves their problems, and gives them the information they're looking for, you can develop a loyal and engaged following over the long term.
According to a recent study, 95% of B2B enterprise marketers use content marketing.
The fact that companies are using content marketing is great. But just because most companies are doing some kind of content marketing doesn't mean they're doing it and having success.
When you're starting a new business, it's easy to get bogged down in the big picture and long-term strategies. The following start up short cuts will give your business a kick-start, boosting customer engagement, encouraging conversions and providing a healthy cash flow that opens the door to bigger plans.