A meeting place for leading digital voices
Time at IAB: started in 2013 but have worked in online since the early noughties
My mission at IAB Australia: To develop a better website - to create compelling content, knowledge and stories via our digital channels
Digital trend I'm most excited about: Gamification - ads that look like films, play like games, make me surprised, inspire and humour me - in short, entertain me
Brand whose marketing I admire: Melbourne Metro's 'Dumb Ways to Die' (of course!) - the catchy tune, the deadly message - it's clever, interesting, dark and very entertaining. My favourite digital campaign of all times: Old Spice via social - the single take and spin offs were terrific
Digital tool/gadget I cannot live without: my smartphone obviously as it's my conduit to everyone and everything - for good and bad, it keeps me connected to the world
If I wasn't working in digital, I would be: traveling and learning, pushing sustainability, hanging out with inspiring people... - money's no object right?
Time at IAB: Since July 2011
My mission at IAB Australia: To create a cohesive, professional brand that is an educational hub for the online industry, as well as to learn, be inspired by my senior colleagues and to learn about the online industry.
Digital trend I'm most excited about: Television shows releasing complete seasons at once online e.g. Arrested Development and House of Cards on Netflix (in the US, of course), 3D printers; the opportunities they present, and of course, the increase in online shopping
Brand whose marketing I admire: Oreo and Fanta both have a great social media presence, which is important these days to connect with the consumer on a 'human level'
Favourite digital campaign of all time: Reverse Robberies by OAK Milk, Build with Chrome by Google, and The World's Biggest Pac-Man; the perfect tool for procrastination
Digital tool/gadget I cannot live without: This is a basic answer, but my smartphone (with all my apps, especially Reddit) – it keeps me connected with my friends, family and beyond and allows me to listen to my music, something I couldn't live without - especially when travelling to and from work!
If I wasn't working in digital, I would be: Performing on the biggest stage of all...Wrestlemania.
Name: Alice Manners
My mission at IAB Australia: To always be ahead of the curve.
Digital trend I'm most excited about: The one we don't know about yet!
Brand whose marketing I admire: Burberry's digital presence
Favourite digital campaign of all times: Just like your children there shouldn't be one favourite. Any campaign that makes me ACT/do something or integrates well across multiple platforms
Digital tool/gadget I cannot live without: My smart phone
If I wasn't working in digital, I would be: A psychologist
Alice Manners, CEO, IAB Australia
Alice is a senior digital and media specialist with more than 20 years experience working across the Asia Pacific region. She has held a number of roles with WPP Asia Pacific including most recently, GroupM Asia Pacific COO of Interaction since 2005. Appointed CEO of IAB Australia in August 2013, Alice is responsible for the overall management of the IAB and achievement of the organisation's objectives, to represent and promote the interests of members, and to grow the interactive advertising industry. With the online industry undergoing a huge transformation and with more change ahead, Alice's key focus will be to steer IAB Australia's transition through this growth as an agent of change for both the IAB and the industry as a whole.