A meeting place for leading digital voices

Andy MacCormick

Andy MacCormick

My time in the digital industry: 10 years covering the impact of digital on business and society
My time at The Knowledge Engineers: 2 years 
My mission at The Knowledge Engineers: To define the future of digital 
My special blog topics: Demystifying future trends 
Digital trend I'm most excited about: The Singularity - when machines and humans become one 
Brand whose marketing I admire: Uniqlo 
Favourite digital campaign of all times: Dove, Evolution by Unilever
Digital tool/gadget I cannot live without: iPhone 
If I wasn't working in digital, I would be: A novelist

Posted  by   on    in General
There's a dichotomy in the Australian marketing scene right now and around the globe. People use location-based services and they're excited by them. Why, then do so few ad campaigns involve location and is there anything out there that suggests this will change? Research from the TNS Mobile Life report tells...
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