2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge.
Mobile spend grows 81% to $1.55B
Video spend grows 75% to $484M