A meeting place for leading digital voices

Chris Edwards

Chris Edwards

Chris Edwards is Chief Digital officer at Digerati Magazine.

Posted  by   on    in General
The much debated solution to the publishers “problem” with the escalating adoption of ad blocking software may have inadvertently been given in response to a question on the importance of native advertising to mobile monetization. Earlier this week Taboola’s CEO Adam Singolda told Business Insider he believes we’re heading toward a...

Posted  by   on    in General
Most of us have learned to patiently live with social platforms like Facebook, Twitter, Pinterest and Instagram monetizing their audiences with native ads "in-feed", however some of us (e.g. me) have begun debating the efficacy and ethicality of publishers greedily jumping on board the native ad bandwagon, launching new advertising integrations...

Posted  by   on    in General

Bill Gates declared that content was king as far back as 1996, but what would he know? It's not like Microsoft is a content company, right? Sorry Bill, love your work (not your Browser)!

Posted  by   on    in General

Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different stages of maturity. ADMA estimate that around 30% of Australian businesses are currently at some point on the big data continuum between data discovery and data commercialisation.

Posted  by   on    in General

Facebook's recent purchase of Oculus VR will change the world*. This astute acquisition gives Facebook front row seats to the future of the Information Age we've been stumbling through since the Gutenberg Bible rolled hot off the press back in the 1450's. Their decision to acquire the acknowledged leader in virtual reality technology is analogous to Guttenberg inventing the printing press in terms of the potential impact it will have upon our species intellectual evolution.

Posted  by   on    in General

The Exhibition and Event Association of Australasia estimate that the sector is worth an estimated $371 million per annum. Yet, despite this turnover, you rarely hear people using the words 'innovation' and 'events' in the same sentence; which is exactly why this year's Consumer Electronics Show in Las Vegas got me truly excited (when I never even left the country!)