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Chloe Grutchfield

Chloe Grutchfield

Chloe Grutchfield is Digital Products Team Leader at Acxiom .

Posted  by   on    in General
Consumers' interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people in store and vice versa. Almost 80% of recent purchases in the UK involved...