A meeting place for leading digital voices

Chris Frame

Chris Frame

My time in the digital industry: Over 15 years
My mission at Bethanie: To keep Bethanie at the forefront of Digital advertising trends.
My special blog topics: Unexpected use of digital, branding, transportation’s use of digital, aged care digital excellence.
Digital trend I'm most excited about: The one that we haven't all heard of next, keep looking ahead! 
Brand whose marketing I admire: Cunard – it’s a 175 year old brand that trades on its history and does it with grace and style.
Favourite digital campaign of all time: The recent #QM2remastered campaign brought the refurbishment of the world’s largest ocean liner to life through social media channels.
Digital tool/gadget I cannot live without: When I got my first iPhone I never thought I'd need the extra functionality, and now I’d struggle without it.  
If I wasn't working in digital, I would be: If there was no digital and I’d won the lotto… a full time maritime historian!
Bio: Chris has two unique careers, one as a marketing expert and the other a maritime historian. As a marketer, Chris has worked for well known digital innovators, including Westfield and Marketforce. He currently holds the position of General Manager Brand and Marketing at Bethanie, one of Western Australia’s best known aged care and retirement living providers. Since taking on the role in 2011, Chris has successfully transformed Bethanie’s brand, growing market share and building awareness of aged care services available to WA seniors. As a digital marketing expert, Chris has been a finalist in the IAB Awards, a finalist in the CEO Magazine’s prestigious Executive of the Year awards and won the Customer Service Council Gold Medal 30 under 30 award in 2014. Chris' other career is his great passion; maritime history. Having now co-authored maritime books, Chris has travelled extensively aboard cruise ships as a guest lecturer. His knowledge of ocean liner history has seen him appear as a subject matter expert on the BBC, Sky News, ABC, Channel 7, 9 and ten as well as Radio New Zealand, LBC and the Fairfax radio network. Chris is a Certified Practicing Marketer (Australian Marketing Institute), and holds an Honours Degree in Change Management from University of Western Australia, and a Bachelor of Business (Marketing & Management) from Edith Cowan University.

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Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share of...

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P&O is one of the oldest names in shipping, and certainly the oldest cruise line in Australia. The company, founded in the 1830s, ‘invented’ cruising in Australia when it sent its large ocean liners into the tropics during the 1930s.

The brand is steeped in history, heritage and tradition, and operates two distinct cruise lines; a global world cruising brand based in the UK as well as a locally based leisure brand.

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The Photocall: A Picture says a thousand words. For decades now, organisations have been creating events with the purpose of showcasing their brand and building awareness through PR coverage. However, with the ongoing growth and intrinsic strength of digital media, the lines between pure marketing and pure PR are becoming blended;...

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While I have wholeheartedly embraced the digital revolution in my marketing career; in my "other life" I participate in one of the oldest forms of recorded content generation around; printed books and magazines. My passion is ocean liners and the history of passenger ships, and I have ten books published on...

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Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to...

Posted  by   on    in Digital Video

Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.