A meeting place for leading digital voices

A meeting place for leading digital voices

Time at IAB: started in 2013 but have worked in online since the early noughties   

My mission at IAB Australia: To develop a better website - to create compelling content, knowledge and stories via our digital channels

Digital trend I'm most excited about: Gamification - ads that look like films, play like games, make me surprised, inspire and humour me - in short, entertain me

Brand whose marketing I admire: Melbourne Metro's 'Dumb Ways to Die' (of course!) - the catchy tune, the deadly message - it's clever, interesting, dark and very entertaining.  My favourite digital campaign of all times: Old Spice via social - the single take and spin offs were terrific 

Digital tool/gadget I cannot live without: my smartphone obviously as it's my conduit to everyone and everything - for good and bad, it keeps me connected to the world

If I wasn't working in digital, I would be: traveling and learning, pushing sustainability, hanging out with inspiring people... - money's no object right?




Time at IAB: Since July 2011

My mission at IAB Australia: 
To create a cohesive, professional brand that is an educational hub for the online industry, as well as to learn, be inspired by my senior colleagues and to learn about the online industry.

Digital trend I'm most excited about: Television shows releasing complete seasons at once online e.g. Arrested Development and House of Cards on Netflix (in the US, of course), 3D printers; the opportunities they present, and of course, the increase in online shopping

Brand whose marketing I admire: Oreo and Fanta both have a great social media presence, which is important these days to connect with the consumer on a 'human level'

Favourite digital campaign of all time: Reverse Robberies by OAK Milk, Build with Chrome by Google, and The World's Biggest Pac-Man; the perfect tool for procrastination

Digital tool/gadget I cannot live without: This is a basic answer, but my smartphone (with all my apps, especially Reddit) – it keeps me connected with my friends, family and beyond and allows me to listen to my music, something I couldn't live without - especially when travelling to and from work!

If I wasn't working in digital, I would be: Performing on the biggest stage of all...Wrestlemania.



Time at IAB:
 2.5 years at IAB Australia, 3 years at IAB UK.

My mission at IAB Australia: To make digital marketing easier and more exciting by creating practical and inspiring learning opportunities for the media and marketing professionals.

Digital trend I'm most excited about: Too many to choose from! As a consumer, I love everything that brings digital innovation to the 'real world' and generally makes life easier. Things like NFC payments, wearable technology and connected devices. In terms of digital advertising, I'm excited to see brands getting smarter with their targeting and personalisation, thus serving much more relevant ads. I think the most exciting thing though is the constant change and not knowing what the next year will bring.

Brand whose marketing I admire: Mini, Nike and Innocent Smoothies.

Favourite digital campaign of all time: I think we are a bit spoilt for choice as through our Creative Showcase program, we regularly get to see some amazing campaigns. I love the Bodyform Truth response and the Pedigree Dog-a-like campaign and the T-Mobile flash dance videos still make me smile.

Digital tool/gadget I cannot live without: With friends and family dotted around the world, it would have to be Skype or FaceTime.

If I wasn't working in digital, I would be: On a very long cycle trip around the world.