Name: Daniel Dewar
My time in the digital industry: 3 + years
My mission at Datalicious:
Build a data knowledge base for the industry. Be an innovator of agency marketing and raise brand awareness.
My special blog topics:
Data analysis, web analytics, media attribution, marketing strategy
Digital trend I'm most excited about:
The democratisation of data. There is still a large knowledge gap for most users between the data that's available and how that can be best used – it's an exciting time for people like me who want to fill that gap.
Brand whose marketing I admire:
Buffer, Nike, Oreo (the rainbow Oreo!
Favourite digital campaign of all times:Close the Gap. Not purely digital, however it put an issue very close to me very much front and centre in Australia. The phrase 'closing the gap' entered the lexicon because of this campaign and helped shaped COAG policy.
Digital tool/gadget I cannot live without:
HTC One + these apps: Any.do, Pocket, Buffer, Agenda, Twitter (despite the noise)
If I wasn't working in digital, I would be...:
A sound designer in film & television (what I used to be).
The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for being surprised when I found out the Federal Government does in fact have a public relations company on its books.
During a recent presentation at Marketing Week Live, Camelot insight chief Nick Bonney made the claim that (in his mind) a true single customer view is unattainable. "Consumers are starting to say 'we do not want you to take my behaviour and know everything about me'," he continues.