A meeting place for leading digital voices

Dominic Byrne

Dominic Byrne

Dominic Byrne, Chief Digital Officer Tyres4U / Tyreright
My time in the digital industry: Eight years. My inception to digital was the mid 90's, right at the transition of web1.0 to web2.0. This is the time where SSL encryption and third party payment services for credit cards arrived on the scene. A period where online banking transactions came into mainstream and the big players like Amazon, Ebay and Google were revolutionizing the online world as we know it. It wasn't until around 2007 that the Iphone and social media became part of the eCommerce model, so from a marketing perspective I've been immersed in digital in the most progressive and exciting times.
My mission at (current company): Our company's mission is "the easiest organization to do business with." My team has adopted a simple philosophy of consistently and rigorously asking ourselves, how does this make our customers' lives easier? My personal mission is to ensure we go to market with an online competitive advantage, capitalize on first mover advantage and continue to innovate. As well as succeeding with online marketing initiatives, my mission is to ensure technology automation, customer relationship management, knowledge management and enterprise level technology implementation is happening with the right tools, people, investment and return
My special blog topics: All things digital marketing, I love marketing and consider myself an early adopter with technology, so as long as its topical and relevant, I'm keen to talk about it
Digital trend I'm most excited about: The Internet of things has got me excited. In years, not decades, there will be billions of 'things' connected to the Internet, equipping all objects in the world with minuscule identifying technology, transforming our daily life. The Internet of everything!
Brand whose marketing I admire: Red Bull. Not just because I'm a massive extreme sports enthusiast, they just do it right
Favourite digital campaign of all time: An oldie but a goodie, is Blendtec, they nailed it with a viral marketing campaign consisting of a series of infomercials (Will it blend?) by their founder Tom Dickson, demonstrating attempts to blend various unusual items in order to show off the power of his blender
Digital tool/gadget I cannot live without: Evernote on all my devices, I don't know what I would do without it
If I wasn't working in digital, I would be: A skier, I would love to be a professional skier, if I wasn't successful at that, well, I'd be a ski bum.

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The opportunity for us as marketers is with the efficiency of the shopper

I had the privilege of speaking at the Australian Marketing Institute conference in Brisbane earlier in the month. I have recorded a version of the presentation for everyone's benefit.

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Your customers are the most important people in your working life, so why not have them create your product or service offering? It might be a little rogue to let your customers pick up tools and build your next product but it shouldn't be out of the question to let them be part of the co-creation process.

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Customer experience (CX) is a term that is currently bathing in the spotlight. CX is the sum of the experiences a customer has with a supplier during all stages of the purchase funnel, before, during and post sale. Analysts and commentators who write about customer relationship management have increasingly recognized the importance of managing the customer's experience.