A meeting place for leading digital voices

Damon Pezaro

Damon Pezaro

My time in the digital industry: Almost 15 years (makes me feel old just writing that)


My mission at Domain.com.au: Ultimately my mission is to create engaging user experiences for our audience. This is driven from a strong belief that we hold both a user-centric and data driven perspective and focus when delivering on our overall business objectives and goals.


My special blog topics: Product development, digital industry trends and insights as well as a look back into the past to revisit some of the technologies that we used to love.


Digital trend I'm most excited about: Disruption. Never before have we seen so many digital companies challenge existing business models. Often this is the result of absolute focus on a particular problem that is being solved in a far smarter way using the technology we have today.


Brand whose marketing I admire: I admire the companies that position their product and user experience to market themselves. Companies like Uber, AIrbnb and Square are great examples of this.


Favourite digital campaign of all times: Probably the way Radiohead released and promoted their "In Rainbows" album back in 2007. It was a radically different approach and done without a record company. It was a digital first approach and allowed for the album to be downloaded and fans to pay any price they wanted.


Digital tool/gadget I cannot live without: It would be a combination of my iPhone and the apps I can't live without. Those being my camera applications (used to snapshot my kids growing up) and Spotify.


 

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Yes, that is true, Nokia was the coolest mobile phone around back in the late 80's and through the 90's. Nokia was one of the key driving forces of innovation around mobile phone technology which has resulted in the smartphones and mobile technology we rely on today.

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Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of the operating system.

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You're excited. It's your user-testing day and your carefully recruited customers' are coming in to validate your new product. It's going to be an amazingly insightful day. What could possibly go wrong? You've worked closely with your user-experience (UX) guru to develop a script, covering all the questions you want to ask (not too leading of course) as well as all the tasks you want your test group to complete.

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Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of display ads.

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Digital aficianado and Domain Group Product Director, Damon Pezaro, will be taking on our digital past with a regular Throwback Thursday column - kicking things off today with a flashback to the Betamax...