A meeting place for leading digital voices


Russ Tucker

My time at digital industry: 13 years
My time at (current company): 7 years
My mission at (current company): Create ideas people can interact with
My special blog topics: Creativity
Digital trend I'm most excited about: Real world interactive ideas
Brand whose marketing I admire: Favourite digital campaign of all times Oreos8
Digital tool/gadget I cannot live without: iPhone 5 minus cracked screen
If I wasn't working in digital, I would be: An illustrator or a rubbish cook

Russ has been working in interactive advertising now for over 12 years. He started as a web designer with Euro RSCG Circle and then joined creative start-up, Agency Republic as an Art Director working on O2 mobile, LYNX, MTV, BBC NEWS and Egg Credit Cards. In 2007 Russ moved to Whybin TBWA \ TEQUILA Sydney to work on global movie websites for New Line Cinema. He's since helped save dogs for Pedigree, shift cars for Nissan and make playful interactive experiences for NRMA Insurance. He's creatively helped the agency win at Cannes, D&AD, One Show Interactive, Spikes Asia, Webby's as well as many local awards. Russ is currently National Creative Director of TBWA's Digital Arts Network and the Chair of Judges for the IAB Australia.

Lisa Bora

Lisa Bora is the Head of Mobile at Google Australia.

Stephen Hunt

Name: Stephen Hunt (Managing Director, TubeMogul AU & NZ)
My time in the digital industry: 8 years
My time at TubeMogul: 2 years
My mission at TubeMogul: To be remembered as the company that revolutionised brand marketing by pioneering the merger of digital and traditional broadcast. We planned, delivered and measured our first screen-agnostic campaign across TV, web and mobile in March this year (2013) so we are well on our way.
My special blog topics: Best-practice techniques for planners, buyers and strategists. Screen-agnostic branding and measuring the right metrics.
Digital trend I'm most excited about: Measuring the incremental and duplicated reach of online and traditional broadcast.
Brand whose marketing I admire: RedBull (I love their content marketing approach), Coke (liquid and linked), VW (great creative), Apple (so simple it's hard to imagine how they refine it so far) and Optus and Telstra (data-driven to the max).
Favourite digital campaign of all times: Decode Jay-Z with Bing -  (It's a classic but is still the best I've seen) 
Digital tool/gadget I cannot live without: I am a gadget nut so this is really hard to say... but I'd have to say my Bose QC-15 noise cancelling headphones. I am consistently travelling for work so it is great to grab some rest or to focus on a task whilst on a plane but it also has a mic for the iphone built in so I can take calls very easily.
If I wasn't working in digital, I would be: A musician...which I am on the side. You can buy my E.P on iTunes - https://itunes.apple.com/us/album/listen-ep/id552620462

Stephen Hunt is Managing Director of TubeMogul, Australia's leading media buying platform dedicated to brand marketers. Having established the Strategy team at News Ltd, Stephen shifted to Adconion where he set up Australia's first video ad network, Adconion.TV which was later re-branded Joost and then SmartClip. At TubeMogul, Stephen has aided in the dramatic adoption of automated media trading in the video space providing brand marketers with a simple, effective and accountably way to trade online video.

Michael Ungerboeck

Michael Ungerboeck is CEO of Admatic.
With 20 years experience in understanding consumer interactions across digital products and leading edge Adtech, Michael and his ADMATIC team bring to the Australian market a leading perspective on the Programmatic landscape.
As a specialist Digital Media Agency focused on bringing a higher standard of Audience Measurement, Planning & Buying Strategy to Programmatic, Michael's team is driven by the belief that understanding and measuring your audiences is paramount to buying any Real Time Media effectively. 

Tony Marlow

My time in the digital industry: I've been working in tech and digital research for well over a decade now, wow I didn't realize it had been so long!

My mission at current company: I wear a few hats in my role but my favourite is to educate the digital industry (and our advertising partners) around cutting edge trends, consumer behaviours, and digital advertising. I love presenting to an engaged audience at a conference or summit and having a meaningful impact on the way they approach business, it is really rewarding.

Digital trend I'm most excited about: As a research nerd, I love how 'measurement' is becoming mainstream. There is a surge in consumer technologies related to measuring sports performance, sleep, and even augmenting 'reality' with vast amounts of data. I think this is just the beginning of a new framework in which we are moving forward as a society and blending the digital into our everyday lives more seamlessly than ever before.

Brand whose marketing I admire: Right now I'm loving that electric auto company, Tesla, is putting forward a vision and re-inventing an otherwise tired category. It reminds me of Apple's work with the original iPhone.

Favourite digital campaign of all times: I really enjoyed the 'Smack Talk' campaigns that ran on one of the Fantasy Football platforms in the US – they were dynamic, funny and very effective.

Digital tool/gadget I cannot live without: Smart phone... and my Jawbone UP band... oh and my Nike fit band... and the pebble watch... my tablet is great too, I love that thing. Between all of these devices I can work better, train better, sleep better and even travel better.

If I wasn't working in digital, I would be: Well, I probably wouldn't be living in New York, so maybe I'd be back in Australia eating a sausage roll – I miss sausage rolls.

Daad Soufi

Daad is the Director of Legal and Regulatory Affairs for IAB Australia.  Daad is an experienced regulatory and commercial lawyer.  She has developed her expertise by working for the Australian Securities & Investments Commission, a legal adviser in the areas of financial services having worked for GE, NAB, Australian Unity and Bendigo & Adelaide Bank.  Daad has also worked in private practice at K & L Gates where she developed her appreciation for credit, credit reporting and privacy laws.  Daad’s breadth of knowledge and legal talent places her in the best position to analyse government policy and legislative developments and represent clients.  With extensive commercial experience in dealing with regulatory change, Daad applies a practicable approach to the finer details of balancing regulatory requirements with businesses’ needs.

nina nyman

Time at IAB: 2.5 years at IAB Australia, 3 years at IAB UK.

My mission at IAB Australia: To make digital marketing easier and more exciting by creating practical and inspiring learning opportunities for the media and marketing professionals.

Digital trend I'm most excited about: Too many to choose from! As a consumer, I love everything that brings digital innovation to the 'real world' and generally makes life easier. Things like NFC payments, wearable technology and connected devices. In terms of digital advertising, I'm excited to see brands getting smarter with their targeting and personalisation, thus serving much more relevant ads. I think the most exciting thing though is the constant change and not knowing what the next year will bring.

Brand whose marketing I admire: Mini, Nike and Innocent Smoothies.

Favourite digital campaign of all time: I think we are a bit spoilt for choice as through our Creative Showcase program, we regularly get to see some amazing campaigns. I love the Bodyform Truth response and the Pedigree Dog-a-like campaign and the T-Mobile flash dance videos still make me smile.

Digital tool/gadget I cannot live without: With friends and family dotted around the world, it would have to be Skype or FaceTime.

If I wasn't working in digital, I would be: On a very long cycle trip around the world.

Matt Von der Muhll

Matt Von der Muhll is Managing Director, APAC for SpotXchange.

Valentina Borbone

My time in the digital industry: I started in 2000, so 13 years

My time at Zuni: My time at Zuni started 3 years ago when I co-founded the business with Mike Zeederberg

My mission at Zuni: Mike and I worked together previously and had a vision of what we wanted from an agency and what we thought our clients would want. We've created an agency that delivers outstanding strategic thinking and outcomes, and one that gives something back to the world through various pro bono projects and initiatives. We strive for excellence with our amazing team to provide a work life balance, and my role is to ensure that we deliver on all our promises

My special blog topics: I decided that my blogs would be designed to help people. If that meant talking about how to manage your teams successfully, or how digital innovation in the healthcare industry is going to change our lives, it didn't matter what topic I wrote about, it just had to help someone in some way. So I write blogs about topics that impact on people

Digital trend I'm most excited about: Mobile wallets. I want to see the true value of NFC realised into our every day - parking stations, vending machines, everywhere, it's going to be awesome

Brand whose marketing I admire: Red Bull. They are just so darn clever. Their brand marketing is interesting and engagement, and even when they're not talking about the actual product, their content creation is outstanding

Favourite digital campaign of all times: It's so hard to pick just one, but I truly love Tippex, Hunter Shoots a Bear. I'm never tired of it

Digital tool/gadget I cannot live without: By far, my iBG Star from Sanofi Aventis. As a diabetic, I have to take 4 blood sugar readings and 4 insulin needles a day, all the data of which I have to collect and retain. 5 years ago I was writing it all in a book, now, I just plug my little gadget into my iPhone and it downloads to the best health management app I've laid my hands on. I can email my Drs all my results and I only have to carry the smallest additional hardware you can imagine. I never forget my phone when I go out, and now I'm in complete control of my health management because of it. It's the most brilliant consumer-centric innovation that I've experienced - brands need to be smart to keep people engaged, and iBG Star is my new best friend for life

If I wasn't working in digital, I would be: If salary mattered, then I'd probably be a teacher, but if salary didn't matter, then I'd love to spend my days taking animals to old people's homes to enjoy some companionship, and play board games.

Robert Williams

Robert Williams is Senior Account Manager for Airwave.

Carolyn Bollaci

Carolyn Bollaci is VP, Global Accounts (APAC) at Sizmek.

Phil Duffield

Phil Duffield has not set their biography yet

Paul Bertelle

Paul Bertelle is Commercial Media Manager at Videology.

Chris Frame

My time in the digital industry: Over 15 years
My mission at Bethanie: To keep Bethanie at the forefront of Digital advertising trends.
My special blog topics: Unexpected use of digital, branding, transportation’s use of digital, aged care digital excellence.
Digital trend I'm most excited about: The one that we haven't all heard of next, keep looking ahead! 
Brand whose marketing I admire: Cunard – it’s a 175 year old brand that trades on its history and does it with grace and style.
Favourite digital campaign of all time: The recent #QM2remastered campaign brought the refurbishment of the world’s largest ocean liner to life through social media channels.
Digital tool/gadget I cannot live without: When I got my first iPhone I never thought I'd need the extra functionality, and now I’d struggle without it.  
If I wasn't working in digital, I would be: If there was no digital and I’d won the lotto… a full time maritime historian!
Bio: Chris has two unique careers, one as a marketing expert and the other a maritime historian. As a marketer, Chris has worked for well known digital innovators, including Westfield and Marketforce. He currently holds the position of General Manager Brand and Marketing at Bethanie, one of Western Australia’s best known aged care and retirement living providers. Since taking on the role in 2011, Chris has successfully transformed Bethanie’s brand, growing market share and building awareness of aged care services available to WA seniors. As a digital marketing expert, Chris has been a finalist in the IAB Awards, a finalist in the CEO Magazine’s prestigious Executive of the Year awards and won the Customer Service Council Gold Medal 30 under 30 award in 2014. Chris' other career is his great passion; maritime history. Having now co-authored maritime books, Chris has travelled extensively aboard cruise ships as a guest lecturer. His knowledge of ocean liner history has seen him appear as a subject matter expert on the BBC, Sky News, ABC, Channel 7, 9 and ten as well as Radio New Zealand, LBC and the Fairfax radio network. Chris is a Certified Practicing Marketer (Australian Marketing Institute), and holds an Honours Degree in Change Management from University of Western Australia, and a Bachelor of Business (Marketing & Management) from Edith Cowan University.

Kevin Tan

Kevin Tan, ia the Singapore-based CEO of data marketplace Eyeota .

Jason Stidworthy

Jason Stidworthy has not set their biography yet

Andy Kahl

Andy Kahl is Director of Research at Sizmek.

Jacki James

My time in the digital industry: I designed and built my first intranet site back in 1998 and was the Internet Channel Manager for three online gambling website sites turning over $42million per annum in 1999.
My time at Zuni: 5 years
My mission at Zuni: Develop strategies for clients that deliver tangible results. Deliver efficiency and synergy where there was once chaos and confusion.
My special blog topics: Digital strategy, digital transformation, content marketing and strategy.
Digital trend I’m most excited about: Wearable tech and 360 degree virtual reality.
Brand whose marketing I admire: Burberry’s digital centric approach.
Favourite digital campaign of all time: Volkswagon The Fun Theory. Demonstrating that something as simple as fun is the easiest way to change behaviour.
Digital tool/gadget I can’t live without: I’d rather loose my wallet than my iPhone.
If I wasn’t working in digital, I would be: If I had the talent I would want to be a pop star or on stage in a musical. In reality, I started my career as a human resources professional and had aspirations of specialising in industrial relations.
Jacki James is a digitally focused strategist with boutique strategy agency Zuni. Jacki has forged a digital marketing career spanning 15 years and has held both agency and client side roles across a diverse range of audiences and industries working on some of Australia’s leading brands. She also occasionally moonlights as a lecturer in digital marketing. Jacki is adored by clients for her no-bullshit approach, candid advice and replacing fluff with action. Amongst her pet hates are unprofessional and dull presentation decks, and overuse of industry jargon. Outside of her career Jacki is a wife, a mum, Sydney Swans devotee and indulger in trashy TV.

Jade McDade

Jade McDade is a digital professional with over 10 years’ experience delivering advertising focused digital strategy and operational fulfilment in medium to large digital and cross-platform media publishing organisations for news and lifestyle brands.

Danni Brown

Danni WorthDanni Brown in Marketing Manager, APAC, at TubeMogul.ington has not set their biography yet

James New

James New is Marketing Director, APAC, at Marketo.

Aaron Agius

My time in the digital industry: 10 + years

My mission at (current company): To provide quality digital marketing services to businesses throughout the world who want to understand the technical challenges that are involved in online marketing, without the need for industry jargon and confusing explanations. Clear communication, high ROI and excellent customer service.

My special blog topics: Search marketing, social media strategy, inbound marketing, traffic generation
Digital trend I'm most excited about: the trend away from traditional standalone SEO to all-encompassing inbound marketing.

Brand whose marketing I admire: Coke, Apple, Nike. Personal Brand = Tim Ferris

Digital tool/gadget I cannot live without: iPad mini. Its what I use for all reading, content curation and syndication.

If I wasn't working in digital, I would be: A Fire Fighter (I used to be one ;) )

Aaron Agius - Search Marketing Expert, General Manager at Louder Online
Working with my team at Louder Online, we create imaginative, inbound marketing tactics for small businesses, digital agencies and global corporates. We're focused on creating actionable, thoughtful digital marketing strategies for our clients. By using an intelligent mix of Search, Content and Social tactics, we're able deliver new customer leads and build lasting brand relationships. I've helped many global brands online, including: Ford, Unilever, IBM, The Star, Landrover, LG, Jaguar, MLC, Million Dollar Woman, as well as a broad range of small businesses. I have more than ten years of business management experience, and I am regularly invited to speak at digital marketing and networking events.

Trent Lloyd

Trent Lloyd is co-founder and GM Publisher Development, at Eyeota.


Administrator has not set their biography yet

Danielle Stuart

Danielle Stuart is Brand and Marketing Coordinator at Bethanie.
1. My time in the digital industry: 2 years
2. My mission at (current company): To be the leaders in aged care delivering high quality care, accommodation and community care to the over 55’s.
3. My special blog topics: Social Media Marketing, Branding.
4. Digital trend I’m most excited about: I am excited to see how social media platforms introduce Social Commerce. It is going to be interesting to see how it fits into our lifestyle and how we will adapt to this new way of shopping.
5. Brand whose marketing I admire: Lorna Jane. Lorna Jane has a strong presence on every social media platform and I am always eager to see what she will do next!
6. Favourite digital campaign of all times: This year Samsung Galaxy utilised ambassadors from bloggers to fashion designers and fashion magazines. To me it was innovative and well planned and executed.
7. Digital tool/gadget I cannot live without: Of course, my iPhone and IPad - I would struggle to live a day without them.
8. If I wasn’t working in digital, I would be...: A Hairstylist or Personal Trainer

Lucy Halliday

Time at IAB: started in 2013 but have worked in online since the early noughties   

My mission at IAB Australia: To develop a better website - to create compelling content, knowledge and stories via our digital channels

Digital trend I'm most excited about: Gamification - ads that look like films, play like games, make me surprised, inspire and humour me - in short, entertain me

Brand whose marketing I admire: Melbourne Metro's 'Dumb Ways to Die' (of course!) - the catchy tune, the deadly message - it's clever, interesting, dark and very entertaining.  My favourite digital campaign of all times: Old Spice via social - the single take and spin offs were terrific 

Digital tool/gadget I cannot live without: my smartphone obviously as it's my conduit to everyone and everything - for good and bad, it keeps me connected to the world

If I wasn't working in digital, I would be: traveling and learning, pushing sustainability, hanging out with inspiring people... - money's no object right?

Naima Lynch

Naima brings several years of experience in the international media & communications industry - from news and entertainment, to politics and academia. Prior to joining IAB Australia in 2014, she was a Senior Researcher at the ABC, and a regular contributor to several publications. Internationally, she has worked for NBC News in New York and Moby Media in Afghanistan. Naima holds a Master's Degree in Middle Eastern Studies from the University of Chicago where she focused on Arabic, Anthropology and International Relations. She is particularly interested in the ways the digital marketplace is changing both the education and news sectors. Naima is focused on generating a vibrant online dialogue with IAB Australia's members via our blog and social networks, and keeping the public informed about IAB's objectives and achievements.

Chris Mooney

Chris Mooney is Product Strategy Director, APAC at Videology.