A meeting place for leading digital voices


Danni Brown

Danni WorthDanni Brown in Marketing Manager, APAC, at TubeMogul.ington has not set their biography yet

Trent Lloyd

Trent Lloyd is co-founder and GM Publisher Development, at Eyeota.

Aaron Agius

My time in the digital industry: 10 + years

My mission at (current company): To provide quality digital marketing services to businesses throughout the world who want to understand the technical challenges that are involved in online marketing, without the need for industry jargon and confusing explanations. Clear communication, high ROI and excellent customer service.

My special blog topics: Search marketing, social media strategy, inbound marketing, traffic generation
Digital trend I'm most excited about: the trend away from traditional standalone SEO to all-encompassing inbound marketing.

Brand whose marketing I admire: Coke, Apple, Nike. Personal Brand = Tim Ferris

Digital tool/gadget I cannot live without: iPad mini. Its what I use for all reading, content curation and syndication.

If I wasn't working in digital, I would be: A Fire Fighter (I used to be one ;) )

Aaron Agius - Search Marketing Expert, General Manager at Louder Online
Working with my team at Louder Online, we create imaginative, inbound marketing tactics for small businesses, digital agencies and global corporates. We're focused on creating actionable, thoughtful digital marketing strategies for our clients. By using an intelligent mix of Search, Content and Social tactics, we're able deliver new customer leads and build lasting brand relationships. I've helped many global brands online, including: Ford, Unilever, IBM, The Star, Landrover, LG, Jaguar, MLC, Million Dollar Woman, as well as a broad range of small businesses. I have more than ten years of business management experience, and I am regularly invited to speak at digital marketing and networking events.

Danielle Stuart

Danielle Stuart is Brand and Marketing Coordinator at Bethanie.
1. My time in the digital industry: 2 years
2. My mission at (current company): To be the leaders in aged care delivering high quality care, accommodation and community care to the over 55’s.
3. My special blog topics: Social Media Marketing, Branding.
4. Digital trend I’m most excited about: I am excited to see how social media platforms introduce Social Commerce. It is going to be interesting to see how it fits into our lifestyle and how we will adapt to this new way of shopping.
5. Brand whose marketing I admire: Lorna Jane. Lorna Jane has a strong presence on every social media platform and I am always eager to see what she will do next!
6. Favourite digital campaign of all times: This year Samsung Galaxy utilised ambassadors from bloggers to fashion designers and fashion magazines. To me it was innovative and well planned and executed.
7. Digital tool/gadget I cannot live without: Of course, my iPhone and IPad - I would struggle to live a day without them.
8. If I wasn’t working in digital, I would be...: A Hairstylist or Personal Trainer


Administrator has not set their biography yet

Chris Mooney

Chris Mooney is Product Strategy Director, APAC at Videology.

Lucy Halliday

Time at IAB: started in 2013 but have worked in online since the early noughties   

My mission at IAB Australia: To develop a better website - to create compelling content, knowledge and stories via our digital channels

Digital trend I'm most excited about: Gamification - ads that look like films, play like games, make me surprised, inspire and humour me - in short, entertain me

Brand whose marketing I admire: Melbourne Metro's 'Dumb Ways to Die' (of course!) - the catchy tune, the deadly message - it's clever, interesting, dark and very entertaining.  My favourite digital campaign of all times: Old Spice via social - the single take and spin offs were terrific 

Digital tool/gadget I cannot live without: my smartphone obviously as it's my conduit to everyone and everything - for good and bad, it keeps me connected to the world

If I wasn't working in digital, I would be: traveling and learning, pushing sustainability, hanging out with inspiring people... - money's no object right?

Naima Lynch

Naima brings several years of experience in the international media & communications industry - from news and entertainment, to politics and academia. Prior to joining IAB Australia in 2014, she was a Senior Researcher at the ABC, and a regular contributor to several publications. Internationally, she has worked for NBC News in New York and Moby Media in Afghanistan. Naima holds a Master's Degree in Middle Eastern Studies from the University of Chicago where she focused on Arabic, Anthropology and International Relations. She is particularly interested in the ways the digital marketplace is changing both the education and news sectors. Naima is focused on generating a vibrant online dialogue with IAB Australia's members via our blog and social networks, and keeping the public informed about IAB's objectives and achievements.

Cameron Curtis

Cameron Curtis is General Manager, Australia and New Zealand, at Near.

Ann Saleh

Time at IAB: Since July 2011

My mission at IAB Australia: 
To create a cohesive, professional brand that is an educational hub for the online industry, as well as to learn, be inspired by my senior colleagues and to learn about the online industry.

Digital trend I'm most excited about: Television shows releasing complete seasons at once online e.g. Arrested Development and House of Cards on Netflix (in the US, of course), 3D printers; the opportunities they present, and of course, the increase in online shopping

Brand whose marketing I admire: Oreo and Fanta both have a great social media presence, which is important these days to connect with the consumer on a 'human level'

Favourite digital campaign of all time: Reverse Robberies by OAK Milk, Build with Chrome by Google, and The World's Biggest Pac-Man; the perfect tool for procrastination

Digital tool/gadget I cannot live without: This is a basic answer, but my smartphone (with all my apps, especially Reddit) – it keeps me connected with my friends, family and beyond and allows me to listen to my music, something I couldn't live without - especially when travelling to and from work!

If I wasn't working in digital, I would be: Performing on the biggest stage of all...Wrestlemania.

Russell Dowse

Russell Dowse has not set their biography yet

Madhusudan Therani

Madhusudan Therani, PhD., is Chief Technology Officer at Near.
Madhu is responsible for developing Near’s location intelligence platform and associated products. He leads the engineering and data science efforts at Near based out of Silicon Valley.
He is a seasoned tech. entrepreneur, a former academic, and has been building software and hardware for the past couple of decades. He has a proven track record of working on large scale data analysis, machine learning, text analysis, and decision-making models in a variety of domains including engineering design, product lifecycle management, online search and computational advertising. He is an alum of Carnege-Mellon Univ., with interests in real-world applications of AI and Robotics.
On the personal front, Madhu is a movie buff, loves travelling and playing a round of golf or two in his free time.

Alice Manners

Name: Alice Manners
My mission at IAB Australia: To always be ahead of the curve.
Digital trend I'm most excited about: The one we don't know about yet!
Brand whose marketing I admire: Burberry's digital presence
Favourite digital campaign of all times: Just like your children there shouldn't be one favourite. Any campaign that makes me ACT/do something or integrates well across multiple platforms
Digital tool/gadget I cannot live without: My smart phone
If I wasn't working in digital, I would be: A psychologist

Alice Manners, CEO, IAB Australia
Alice is a senior digital and media specialist with more than 20 years experience working across the Asia Pacific region. She has held a number of roles with WPP Asia Pacific including most recently, GroupM Asia Pacific COO of Interaction since 2005. Appointed CEO of IAB Australia in August 2013, Alice is responsible for the overall management of the IAB and achievement of the organisation's objectives, to represent and promote the interests of members, and to grow the interactive advertising industry. With the online industry undergoing a huge transformation and with more change ahead, Alice's key focus will be to steer IAB Australia's transition through this growth as an agent of change for both the IAB and the industry as a whole.

Lucinda Barlow

Lucinda Barlow, Head of Marketing, Google Australia and New Zealand

Lucinda leads Google's marketing efforts to bring Google products to Australian and New Zealand users and help more businesses grow online. She brings 13 years' experience working in Internet and mobile in Asia, the US and UK. Before joining Google, Lucinda was VP Marketing Communications for Symbian where she led a global team promoting smartphone technology. She has worked in two Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds Bachelor's degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She is a board member of ADMA and won the 2013 Australian IAB Digital Marketer of the Year.

Vijay Solanki

Vijay has a 23 year history in marketing, digital & innovation. He started his marketing career in Unilever rising to become Dove brand manager, then he ran marketing for UK’s biggest commercial radio station, Global Radio.He then moved into start-up becoming Shazam’s first marketing director, creating the brand and product before moving to lastminute.com to work for the founders where he grew market share.His recent years include BP/Castrol, BlackBerry and Philips in international digital & innovation roles. Vijay moved to Australia a year ago to join Southern Cross Austereo as Chief Digital Officer. He will soon complete the digital transformation program.
Views are his own.

Gai Le Roy

Gai Le Roy is Chief Operating Officer at Gateway Research.


Chris Edwards

Chris Edwards is Chief Digital officer at Digerati Magazine.

Megan Cronje

Megan Cronje is Digital Campaign Manager at REA Group.

Nina Nyman

Time at IAB:
 2.5 years at IAB Australia, 3 years at IAB UK.

My mission at IAB Australia: To make digital marketing easier and more exciting by creating practical and inspiring learning opportunities for the media and marketing professionals.

Digital trend I'm most excited about: Too many to choose from! As a consumer, I love everything that brings digital innovation to the 'real world' and generally makes life easier. Things like NFC payments, wearable technology and connected devices. In terms of digital advertising, I'm excited to see brands getting smarter with their targeting and personalisation, thus serving much more relevant ads. I think the most exciting thing though is the constant change and not knowing what the next year will bring.

Brand whose marketing I admire: Mini, Nike and Innocent Smoothies.

Favourite digital campaign of all time: I think we are a bit spoilt for choice as through our Creative Showcase program, we regularly get to see some amazing campaigns. I love the Bodyform Truth response and the Pedigree Dog-a-like campaign and the T-Mobile flash dance videos still make me smile.

Digital tool/gadget I cannot live without: With friends and family dotted around the world, it would have to be Skype or FaceTime.

If I wasn't working in digital, I would be: On a very long cycle trip around the world.

Daniel Dewar

Name: Daniel Dewar

My time in the digital industry: 3 + years

My mission at Datalicious:
Build a data knowledge base for the industry. Be an innovator of agency marketing and raise brand awareness.

My special blog topics:
Data analysis, web analytics, media attribution, marketing strategy

Digital trend I'm most excited about:
The democratisation of data. There is still a large knowledge gap for most users between the data that's available and how that can be best used – it's an exciting time for people like me who want to fill that gap.

Brand whose marketing I admire:
Buffer, Nike, Oreo (the rainbow Oreo!

Favourite digital campaign of all times:Close the Gap. Not purely digital, however it put an issue very close to me very much front and centre in Australia. The phrase 'closing the gap' entered the lexicon because of this campaign and helped shaped COAG policy.

Digital tool/gadget I cannot live without:

HTC One + these apps: Any.do, Pocket, Buffer, Agenda, Twitter (despite the noise)

If I wasn't working in digital, I would be...:
A sound designer in film & television (what I used to be).

IAB Australia

IAB Australia has not set their biography yet

Sarah Hassanin

Name: Sarah Hassanin (Also known as The Assassin and Slow Loris - to name 2 of about a hundred nicknames)  

History with online media: 10 years in media sales including Bauer, MI9, TVN and now Videology. I took a brave and exciting step into the media technology space in January 2013 leading Videology's Australian expansion 

My mission at Videology: To make TV even more sexy! My goal is to help advertisers understand how content is discovered by audiences across all screens and then work with them to develop a strategy that is underpinned by technology, data and creativity, in order to achieve maximum value and return  

Digital trend I'm most excited about: As the boundaries begin to blur between screens I am excited about how TV is evolving. 25 years ago TV was a one way mainstream medium that was militantly scheduled. Now TV is becoming a highly personalised experience, where audiences can engage with rich content on any device, wherever they are 

Brand whose marketing I admire: Nike, Virgin Mobile and Coke Favourite digital campaign of all times: Tricky one to pick... One of my favourite was Lynx's  "Choose your own ending" mini movie, featuring Neil from The Inbetweeners. Just genius  

Digital tool/gadget I cannot live without: Has to be my iPhone and whatsapp - I am addicted!  

If I wasn't working in digital, I would be: a travel show researcher (Well if I didn't have a lottery win, I would be a travel show researcher) - get paid to travel the world with a vino hand - perfect! Otherwise I would work for a childrens charity, making big corporate companies cough up their profits to affect positive change

Sarah Hassanin – Commercial Director, Videology Australia & NZ
Sarah has successfully launched a number of digital businesses in Australia and won the trophy Digital Services Company of the year for her work in establishing APAC’s largest digital broadcast advertising network. Sarah began her career in Music TV selling creative solutions to large entertainment advertisers. After a stint of travelling to Australia, Sarah got a real taste for Sydney life and moved over in 2008 heading up MI9’s commercial video arm, launching Channel 9’s catch up TV service. Sarah’s passion for digital and technology soared when she undertook the challenge of launching the sales division of start-up TVN. Now, Sarah is leading the expansion of multi-screen addressable video at Videology. One of the longest standing figureheads of the digital sector, Sarah is a real expert in digital and emerging media technologies. 

Peter Brawn

Peter Brawn has a PhD in Psychology and is a fellow of Harvard Medical School. In 1998, he set up an eye tracking lab at Harvard Medical School before moving to Australia to establish a commercial eye tracking service. He has run a variety of commercial projects from optimising digital marketing and user experience, shopper research, and the MOVE measurement system.

My time in the digital industry:

12 years

My mission at Gateway Research:

Our company mission is to transform the market research industry by providing innovative, evidence-based and real world research.

My special blog topics:

Advertising research & optimisation, Audience measurement, Usability and Customer Experience

Digital trend I'm most excited about:

Online shopping

Brand whose marketing I admire:


Favourite digital campaign of all times:

The SCA virus on the commodore Amiga.

Digital tool/gadget I cannot live without:

My iPhone - it's like the 'Commlock' from Space 1999 made real...

If I wasn't working in digital, I would be...:

Stay at home dad.

Nielsen Staff

Nielsen Staff has not set their biography yet

Gual Barwell

My time in the digital industry: 8 Years
My time at Reborn: 3 Months
My mission at Reborn: To help create ideas that resonate and connect with people
My special blog topics: The Digital Landscape
Digital trend I'm most excited about: Seamless interconnectivity, between devices, environments and objects

Mitch Waters

Mitch Waters is Managing Director of AOL Platforms Australia
My time in the digital industry:
10 years
My mission at AOL Platforms:
To create the most intelligent way to buy and sell TV and video advertising across devices using technology.
My special blog topics:
Online Video, Programmatic Linear TV, Programmatic Trading, RTB, Brand Safety/Online Fraud
Digital trend I'm most excited about:
"NewFronts", premium publishers showcasing made for digital video content similar to TV's "Up Fronts"
Brand whose marketing I admire:
Favourite digital campaign of all times:
Pedigree Adopt a Pet
Digital tool/gadget I cannot live without:
Balanced App. The App organises and reminds me of key events I need to action to achieve my yearly goals.
If I wasn't working in digital, I would be...:
Working for a luxury alcohol brand has not set their biography yet

Jonathan Betts

My time in the digital industry: 13 years
My time at ZenithOptimedia: Since July 2013
My mission at ZenithOptimedia: Lead a team of Open people dedicated to building great brands using media, advertising, content and some great ideas.
My special blog topics: online advertising, digital strategy, measurement
Digital trend I'm most excited about: Location and cross-device targeting/identification
Brand whose marketing I admire: Unilever
Favourite digital campaign of all times: Pedigree’s Doggleganger campaign from NZ 9
Digital tool/gadget I cannot live without: Having thought about this it’s not a phone or a tablet but Excel
If I wasn't working in digital, I would be: Desperately trying to get a job in digital  

Jonathan Betts has spent over 13 years working at both digital and full service media agencies, currently he leads the Nestle account at ZenithOptimedia. His experience covers all aspects of digital media including display, video, search, mobile and affiliates. Jonathan has worked with advertisers across categories such as financial services, telecommunications, technology, automotive, government, travel and retail for both B2C and B2B campaigns. He has built and led large teams and focused on creating a high performance culture with an emphasis on the growth and development of people.

Ciaran Norris

Ciaran Norris has not set their biography yet