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Posted  by   on    in Brand Awareness and Positioning

AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

Posted  by   on    in Brand Awareness and Positioning
Since last year, I've seen tremendous growth in the use of Dynamic Creative Optimization (DCO) in the digital advertising industry. Creating individual ads that take advantage of user-level audience data is time consuming and prohibitively expensive for most brands, but DCO streamlines this process and improves ad performance at the same...

Posted  by   on    in Brand Awareness and Positioning
A relatively provocative statement, I know. A little heavy for what I hope won't be a short tenure as a contributor to this blog. This subject I think, needs to be addressed by the digital advertising and media industry if we are to progress and compete with the effectiveness of other...
Tagged in: branding

Posted  by   on    in Brand Awareness and Positioning

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.