A meeting place for leading digital voices

Posted  by   on    in Digital Video

There's said to be about 650 million websites on the planet, growing by about a million a week. That's one for every 3.7 Internet users. If we translated that to traditional media, it'd be like Australians having a choice of 6 million TV channels.

No wonder, then, that there's a surplus of online display advertising. Sure, not every site accepts advertising, but an increasing number do. Many bloggers now are making enough money from it, some getting enough to cover their daily coffee allowance. With open-source websites popping up every day, the situation is only going to get worse – soon it'll be a coffee a week.

Posted  by   on    in Digital Video

Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.

Posted  by   on    in Digital Video
As marketers, our fundamental job is to shift product. As brand marketers we are generally tasked with shifting the perception of potential buyers so that when they are next in a buying situation for a product, they consider ours more favourably and hopefully purchase it. To influence the perceptions of the...

Posted  by   on    in Digital Video
Brand marketers and agencies know that the sight, sound and motion of video make it the most powerful communication medium to connect with an audience.  Programmatic video branding, the use of software to place video ads online, is now the fastest growth channel of any advertising segment.  The benefits of programmatic...
Tagged in: online video

Posted  by   on    in Digital Video

Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.

Posted  by   on    in Digital Video
The video market is expanding rapidly. Expenditure in the Australian market is expected to hit $140m this year as more brands shift TV money into online video. In fact many advertisers are now investing as much as 5-10% of their traditional TV spends into online video. Great I hear you say,...
Tagged in: online video

Posted  by   on    in Digital Video

Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.

Tagged in: online video Social