A meeting place for leading digital voices

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Justin Orchard from IAB's Standards and Guidelines Council. 


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IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company. Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance of...

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So 2016 was an interesting year for digital measurement to say the least. There was some well-deserved questioning, some scrutiny that comes with an increased market share and a lot of people confusing metrics and their meaning. Australians spent 72 hours online on PCs, phones and tablets in November 2016. Regardless of whether you agree or disagree on recent criticism levelled at digital metrics, the answer is not to retreat to an earlier era but to find new solutions and add extra layers of assurance that are relevant to current consumer behaviour.

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It’s been a little frustrating that in the two years since Amazon’s Echo was launched (Initially launched in the USA and then in the U.K. a year later in 2016), we don’t have a formal launch yet down under. So after some nagging and nudging, my own Amazon Echo arrived in...

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2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:

 

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IAB CEO Vijay Solanki discusses digital growth, adblocking and viewability with SKY Business News anchors. ...

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Irene McMonnies from IAB's Regulatory Affairs Council. 

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Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment. 

Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge. 

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To date Australian publishers have largely made assumptions as to why ad blockers are being used in our market, relying on international studies to help inform our view. With the release of the IAB Ad Blocking in Australia study the majority of those hypotheses have held true. So if we haven’t...

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Last month, the IAB Australia released its second annual State of the Industry - Marketing and Ad Technology report. I always find the second year of a report more interesting as there is a benchmark and inevitably the first thing we all talk about is how far we’ve come.