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Article Watch – 10 ‘Must Reads’ for November

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Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.


  1. State of the Media - Vanessa Hutley - GM of Music Rights Australia - shares insights into the far reaching impact advertising revenue generated by pirated music sites is having on the music and creative industries

  2. Five Ways the Advertising Industry is About to Transform - (HBRBlog) - worthwhile look at how technology is very quickly changing our industry.

  3. 20 Most Shared Video Ads of 2013 - (eConsultancy) - including the latest Volvo ad featuring the far too flexible & balanced Jean-Claude Van Damme. Worth a look.

  4. The Life of an Ad: Infographic - (ExchangeWire) - interesting view of the super-quick process of buying real time digital advertising.

  5. What's Next for Media Sales? - articles & insights looking into the fast evolving role of the media sales specialist.

  6. Media Outlets Embrace Conferences as Revenue Rises - (NYTimes) - as publishers search for ways to secure new revenue streams in many ways media outlets are natural partners for live events.

  7. What Can We Expect from the Next Decade of Marketing - (Forbes) - an interesting look at Kotler's application of marketing to businesses in the last century which now moves to the application of technology in this century.

  8. Everything Advertising People Love in 90secs - US agency Lowe Roche created this short, entertaining video which benchmarks advertising people & our habits against so called 'normal' people. Funny!

  9. What I've learned 6 months into a new Publishing Model - (MarketingMag) - the publisher of Junkee.com shares his experiences with this new mobile-first experimental publishing model.

  10. BLODGET: This Is What You Need To Know About The Future Of Digital - (via BusinessInsiderAU) - this comprehensive overview was recently delivered to an audience of business leaders within the tech space by CEO of Business Insider – Henry Blodget

Article Watch is provided by Denise Shrivell at Mediascope

Time in the digital industry: I’ve been in the advertising, media & publishing industry for almost 30 years (straight from school) & started taking an interest in online advertising through my role as Business Development Manager at Fairfax/Business Review Weekly (BRW) in the mid to late 90’s
My time at MediaScope: I’ve had my own solo-run business – MediaScope – for 4 years now. It’s been quite the journey
My mission at Mediascope: My main professional mission at MediaScope is to offer our market an independent, useful and evolving resource.  My personal mission is to stay an active and passionate part of our industry while still managing the needs of my family (4 months a year school holiday!). I’m very vocal about the challenges and opportunities for women and families in our industry
My special blog topics:  I’ll be presenting a series of topical and relevant articles, insights and opinions both unique to MediaScope and from international and local sources
Digital trend I'm most excited about: The increasing pace of change within our entire industry is fascinating, compelling and a little frightening. I’m especially excited about the opportunities converged media brings to marketers and media owners through emerging digital media platforms being applied to traditional media such as print, outdoor and tv. I also keep a close eye on new advertising and non-advertising media revenue streams and business models
Brand whose marketing I admire: I admire any brand which does something (anything) brave. Though we are increasingly seeing the take up of data-driven decision making. I think there is still enormous benefit to be realised in the ‘serendipitous’ marketing opportunity.  Several large marketers specifically allocate budget for innovative opportunities where outcomes cannot necessarily be predicted – or even measured accurately - but they can become a worthwhile part of a broader marketing mix, create enormous brand impact and achieve above average results .  I’d like to see more Australian brands taking marketing risks and move beyond the so called usual solutions
Favourite digital campaign of all times: The first one – AT&T’s first banner ad published by HotWired in 1994 with a whopping 74% clickthrough rate.  It’s become oh so complicated since then
Digital tool / gadget I cannot live without:  I’m seriously in love with my iPad - don’t tell my husband
If I wasn't working in digital, I would be:  If I was to think about my dream job I’d likely be a highly successful, genY, male, single professional golfer (or maybe surfer). Yep – if I wasn’t in advertising and media then I would like to be Adam Scott.  

Denise Shrivell has been a well known and active member of the Australian advertising and media industry for close to 30 years.  She has worked with major agencies and publishers and now runs MediaScope which offers resources and services in 3 core areas: a planning directory connecting buyers and sellers through 3,500 media listings with a focus on niche, alternative and emerging media; a range of resources with practical information on buying, selling advertising within our constantly changing media landscape - including the well-known ‘MediaScape’ guides & ‘Women in Media’ profiles; and tailored consultancy services for media owners and marketers as well as involvement in various industry projects.  MediaScope also produces a newsletter which is currently sent each week to over 1000 key media industry decision makers.

To subscribe - http://www.mediascope.com.au/subscribe
MediaScope - http://www.mediascope.com.au
Twitter - https://twitter.com/mediascope
LinkedIn - http://www.linkedin.com/profile/view?id=5371424&trk=nav_responsive_tab_profile 
Email Address - denise@mediascope.com.au


  • Lucy Halliday
    Lucy Halliday Monday, 02 December 2013

    This is a terrific summary - thanks Denise!

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