Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.
Name: Ayaan Mohamud
IAB Council: Technology Council
Involved in the IAB Council since: Early 2015
Day job + company: Marketing Team Lead for the APAC region at Sizmek
I joined the Council because: I’m always looking to learn more about digital and want to be involved in projects that help drive the industry forward. Education about the true benefits and opportunities that technology gives marketers is a key priority for the council right now.
Recent key projects the Council has accomplished: We recently released the State of Ad Tech survey and the results have been well received by the market. It gives a great overview of what technologies are currently being used and identifies areas for growth and further adoption.
Upcoming projects the Council is currently working on: The Data Handbook is currently being drafted and before the end of the year we plan to release an updated version of the Programmatic Playbook which will be full of useful tips and guidance.
What excites me about digital: the fact that a new technology can come around at any time and completely change the way we’re working. This industry is definitely never stagnant.
If I wasn’t working in digital, I would be: A professional photographer that gets to travel around the globe to tell amazing stories through imagery. I want to capture parts of the world that many people don’t know anything about and bring them to life.
Learn more about the IAB Technology Council here.