Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2015, the average consumer watched 62 minutes of online video per day. By 2017, that number is expected to rise to 72 minutes.
Well-placed videos can shape the destination and activities a traveler ultimately pursues, playing a valuable role in guiding the consumer through the entire journey — driving awareness, influencing destination research and selection, and impacting purchasing decisions.
Here are five tips for creating effective video content that will connect your brand with travelers:
(For more about the power of travel video content and its impact on consumers’ travel decisions and purchases download the Expedia e-book, The Impact of Travel Video Content.)
By Angelique Miller, global director for creative partnerships at Expedia Media Solutions. (Story first posted on Expedia Media Solutions website.)