FY 15-16 Ad Spend: Figures and Opinions
The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year).
It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his opening. Some top-line figures from the report are highlighted in the video by Vijay and Gai Le Roy, including:
- Total Market increased 29.7 percent ($1.6 billion) to $6.8 billion.
- Mobile increases to $1.96 billion, up 72%.
- Video Market grows to $600 million, making up 24.3% of General Display.
We also managed to get a few industry leaders to tell us what the figures mean to them, their business and the industry.