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FY 15-16 Ad Spend: Figures and Opinions

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The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year).

It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his opening. Some top-line figures from the report are highlighted in the video by Vijay and Gai Le Roy, including: 

  • Total Market increased 29.7 percent ($1.6 billion) to $6.8 billion.
  • Mobile increases to $1.96 billion, up 72%.
  • Video Market grows to $600 million, making up 24.3% of General Display.

We also managed to get a few industry leaders to tell us what the figures mean to them, their business and the industry. 




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Guest Friday, 28 October 2016