A meeting place for leading digital voices
I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I talked about hackathons, MVPs and bringing an agile approach to marketing. The guy I shared the platform with talked about programmatic. He was a former colleague from Capital Radio, then head of sales of a company called The Exchange Lab. They were one of the first programmatic companies I came across (and were acquired by GroupM in 2016).
IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company. Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance of c......
So 2016 was an interesting year for digital measurement to say the least. There was some well-deserved questioning, some scrutiny that comes with an increased market share and a lot of people confusing metrics and their meaning. Australians spent 72 hours online on PCs, phones and tablets in November 2016. Regardless of whether you agree or disagree on recent criticism levelled at digital metrics, the answer is not to retreat to an earlier era but to find new solutions and add extra layers of assurance that are relevant to current consumer behaviour.
IAB CEO Vijay Solanki discusses digital growth, adblocking and viewability with SKY Business News anchors.
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge.
Last month, the IAB Australia released its second annual State of the Industry - Marketing and Ad Technology report. I always find the second year of a report more interesting as there is a benchmark and inevitably the first thing we all talk about is how far we’ve come.
IAB sat down recently with InSkin Media's Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin's research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated. (4......
It was, for a long time, a widely accepted truth that whilst people might use phones to access the internet, they wouldn’t use them to buy things. Too small a screen; too hard to type; not secure enough; the list of reasons was as long as it was - so time has proved - wrong.
Digital video has seen explosive growth over the past five years, achieving in Australia a 55 percent YOY growth in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up 80% of all internet traffic by 2018, facilitated by technological improvements, i......