A meeting place for leading digital voices

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To date Australian publishers have largely made assumptions as to why ad blockers are being used in our market, relying on international studies to help inform our view. With the release of the IAB Ad Blocking in Australia study the majority of those hypotheses have held true. So if we haven’t...

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Last month, the IAB Australia released its second annual State of the Industry - Marketing and Ad Technology report. I always find the second year of a report more interesting as there is a benchmark and inevitably the first thing we all talk about is how far we’ve come.

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. 

 

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IAB sat down recently with InSkin Media's Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin's research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated. (4...

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Earlier in October the Commercial Economic Advisory of Australia (CEASA), the organisation that collates advertising revenue from all the different media channels, released the results for the first half of CY2016 with the numbers revealing a strong Australian advertising market worth $7.3B. The digital share of the market increased from 41.3%...

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It was, for a long time, a widely accepted truth that whilst people might use phones to access the internet, they wouldn’t use them to buy things. Too small a screen; too hard to type; not secure enough; the list of reasons was as long as it was - so time has proved - wrong.

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Rick Gleave IAB Council: Audio Council Involved in the IAB Council since: On and off since 2003 and working with the IAB UK & AU. Covering the MAC and most recently as...

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Digital video has seen explosive growth over the past five years, achieving in Australia a 55 percent YOY growth in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up 80% of all internet traffic by 2018, facilitated by technological improvements,...

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It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Virtual reality (VR)—a concept that has been talked about for decades but out of reach for most consumers—is fast becoming a reality itself. In fact,...

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.

Name: Stewart Heys 

IAB Council: Mobile Advertising Council (and Video Council)

 

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On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of adult...

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Try before you buy market.

As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?

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The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas Jaanimagi, Head of Media Strategy and Operations at REA Group, about the state of digital in Australia and his leadership style, and managed to get some sage advice for those starting a career in digital.

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The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year). It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his...

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IAB recently held “The Latest and Greatest in Mobile Creativity” seminar, put on by the IAB Mobile Advertising Council. The event featured leaders in the mobile arena, including keynote speaker Mihael Mikek, CEO and founder of Celtra, Venessa Hunt of GroupM and Darren Patterson of Big Mobile. (See the previous post...

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On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC.  The event was opened by Mihael Mikek, founder and CEO of Celtra, who was pleased to see so many people at the event. He said it is comparable to...

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Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.

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Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share of...

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Luke Donkin IAB Council: Technology Council Involved in the IAB Council since: Since 2011 Day job + company: Commercial Director, Exponential I joined the Council because: It’s important for all vendors to...

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IAB’s Creative Showcase attracts some of the best creative campaigns in digital advertising. As we lead up to our Latest and Greatest in Mobile Creativity event we are highlighting some of the best mobile campaign case studies of the past 18 months.   American Classics Krispy Kreme launch new American Classics...

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On July 20 Ashton Media hosted the GroupM Digital Debate at the Doltone House in Sydney to argue the merits of full-stack technology versus pure-play technology in regard to driving better results for advertisers. And first of all, when it comes to a field that moves as fast as programmatic advertising,...

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Video can bring to life the unique features of an experience or destination like few other mediums. By surrounding the viewer with the sights, sounds and motion of a place—and showcasing the experiences. From the landscape to activities to cuisine to locals—video can tap into the emotions of a viewer and...

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Instameet [in-sta-meet] noun A gathering of Instagrammers, taking photographs and sharing experiences.   The Challenge: To find a way to bring together Qantas’ heritage and modern positioning in a way that resonated with Australians. The Solution: Working with Qantas, Razorfish Australia created a photographic journey across Australia, powered by social media...

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Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2015, the average consumer watched 62 minutes of online video per day. By 2017, that number is expected to rise to 72 minutes.  Well-placed...

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Firefly, a subsidiary of Malaysian Airlines’ creates a multi-channel remarketing campaign with the addition of SaleCycle's SMS solution. The ChallengeFirefly, one of SaleCycle’s most innovative clients, set the challenge of delivering a service that could drive more immediacy in conversions. How could they communicate quickly and efficiently with visitors who abandon...

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Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Robert Rivers IAB Council: Standards & Guidelines Council Involved in the IAB Council since: 2014 Day job + company: National Ad Operations Manager at REA Group I joined the Council because: I...

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AdRoll’s recent State of the Industry was conducted by third-party research company Qualtrics and surveyed 265 ANZ marketers to ask their perspective on the changing dynamics of the advertising and marketing landscape. The report notes that attribution is still a key concern of ANZ marketers with 41% of marketers not sure...

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There is doubt about how much social media actually influences participation in political campaigns and the likelihood of voting, with it being shown to have much greater influence in civic engagement and mobilization. An analysis of 36 major studies measuring the link of social media and civil and political engagement –...

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Just because Australian politics seems to be driven by opinion polls, that doesn’t mean you should run your advertising the same way. As Australia puts itself through an election, Eyeota’s Trent Lloyd, says data counts – but how reliable is the data you are using? If political polls were doing their...

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Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine how...