A meeting place for leading digital voices

A meeting place for leading digital voices

IAB MeasureUp 2017: Three of the most popular sessions

We have made public three of the more popular sessions from our recent MeasureUp 2017 Conference. To view the three videos just click the link in the top-left (1/3) of the video.Included are: Know when to Art and When to ScienceBrent Smart, CMO, IAG ...
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Why there is a need to focus on measurement in the Industry

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked s...
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Forty-eight hours at dmexco: What I learned and what you need to know

Forty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish bo...
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MFA Awards: Showcasing Effectiveness in Digital

We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership. Stayed tuned for the great examples of effectiveness we will be highlighting from the awards at our Meas...
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How Amazon Will Impact Australian Businesses

We spoke to Kris Barton, Chief Product Officer at ReachLocal, about the likely impact of Amazon's entry to Australia. Whether you see Amazon as a threat or an opportunity, the impact will be profound.  If you're in retail, or you're an...
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Connected TV: Perspectives from the Experts

At the recent IAB Connected TV event and White Paper, we  spoke to four experts working with Connected TV about the impact it is having, where it is at, and what it means for the user experience.​You can download the Whitepaper and Infographic h...
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Online Ad Spend Report (June 2017 Qtr.) with PwC's Megan Brownlow

​We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us, the roles of Mobile and Video, and the impact various industry categories have on the quar...
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If I had a dollar for every time…

For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading:"I'm the target audience. Why don't I see my ...
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Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including:​Video is taking a leading role in the advertiser's tool boxHow user experience is keyAnd the import...
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IAB August Update

Here is our August news update in 60 seconds.
1. Daily Content Ratings.
2. Measurement Conference.
3. Digital Glossaries.

You can read our August Newsletter here.


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Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
​Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I measure the effectiveness of my digital campaign?'One of the biggest hurdles is that there is often confusion or disagreemen...
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Daily Content Ratings

Watch the above video on YouTube here. I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement, even though this term isn't commonly used in the Australian market, we have b...
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Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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IAB Native Advertising Taskforce to simplify Native in Australia

​IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian...
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​How to take control of relationships, strategy and terms of video ad sales

​How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically, many fear losing profits to ad tech middlemen and platforms, as well as ...
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Ad Ops Career Panel: Skills, Knowledge and Getting the Job

At Our recent Ad Ops Conference in Melbourne we hosted four industry experts on our Ad Ops Career Panel. They covered what the Ad Ops industry is like at the moment, the difficulties in finding skilled staff, what they do to stay up to date in the fa...
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Ad Ops: Challenges and Opportunities

At our recent Digital Ad Ops Conference in Melbourne on June 21, we heard from a host of industry leaders from all areas of the industry. We sat down with a few of them to get their take on the biggest challenges facing the Ad Ops industry and the ma...
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IAB Simplify & Inspire Podcast

​The best minds in digital break down and simplify the topics that matter to brands and publishers. Get informed and inspired.

You can listen to the podcast in iTunes here


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Happy to march to the beat of a different drum

Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year, looking at the habits of ad industry folk compared with the general population, put out by the TV lobby group Thinkbo...
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IAB Conversations: Yvette Mayer from OMD

​We recently sat down with Yvette Mayer from OMD to discuss and compare the digital landscape in Australia to the US. Which areas is Australia ahead? Which areas are equally progressed? Where are the differences and similarities? Part 1 of 3 on ...
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Digital and Sports: Streaming, screen time & consumer habits

How is digital changing our viewing habits when it comes to sports? How is screen time split? What is being streamed and what does that mean for broadcast media? Excerpts of the presentation by Clive Dickens, Chief Digital Officer at Seven West Media...
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One night in prison – the drama, trauma & guilt – a charity night being locked up

One night in prison – the drama, trauma & guilt – a charity night being locked up
Thanks to Paul, Nina and the Unltd crew for inspiring a group of us to spend a night at a youth detention centre in Paramatta last Friday.I shared an Uber from sunny Surry Hills with some peers. We shared stories of who might have spent a night in pr...
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IAB Councils: Upcoming work to simplify digital

We recently spoke members of IAB Councils about the present and upcoming work they are involved in and their council's redefined purpose as they seek to simplify digital. Included are Peter Barry from Pubmatic (Mobile Council), Matt Sheppard fro...
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‘Our New Colleagues’ - The Magic and the Machines – Inaugural Speech from new UK IPA President

‘Our New Colleagues’ - The Magic and the Machines – Inaugural Speech from new UK IPA President
Just a couple of days ago, Sarah Golding from CHI made her inaugural presidential speech. So, this is the most senior person from the UK advertising industry. This speech was bold and fresh.Some visionary thinking:'Not to lead from the front, but to ...
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Council Member of the Month: Cat Prestipino

Council Member of the Month: Cat Prestipino
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Cat Prestipino from IAB's Technology Council. Name: Cat PrestipinoIAB Council: Technology CouncilI...
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A Brief History of Digital – It’s Always Good to Reflect

A Brief History of Digital – It’s Always Good to Reflect
Like all the important things in life, there is always a time to look back at the past. History always teaches us a lot about people, development and the future. The same applies to digital and technology.When we look at digital advertising, we all s...
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Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook

Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook
​Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By some minor miracle of luck and ignorance, as the founders of our newly formed digital business we made a series of very simple, unan...
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Native Advertising: Jason Tonelli from Publicis Media

We took a a few minutes (3:36 exactly) at the Google Native Summit to talk with Jason Tonelli, Chief Digital and Technology Officer for Publicis Media, about his thoughts on the growth of native advertising and what Publicis is doing in the space.​​W...
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Native Advertising: Interview with Rica Bartlett from The New York Times

We sat down with Rica Bartlett from The New York Times at the Google Native Advertising Summit to discuss what native means, what the NYT is doing in the space, and the advantages of Native going forward.​Watch the video on YouTube.Download The New Y...
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Council Member of the Month: Rick Knott

Council Member of the Month: Rick Knott
Name: Rick KnottIAB Council: Mobile Advertising CouncilInvolved in the IAB Council since: 2010Day job + company: Regional Director, APAC at CeltraI joined the Council because: At that time no one really had a clue how to deliver effective display cam...
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