A meeting place for leading digital voices

A meeting place for leading digital voices

Engaging the Digitally Savvy New Kid on the Block

Engaging the Digitally Savvy New Kid on the Block

Gen X ('Baby Boomers') & Gen Y ('Millennials') have been a key focus of marketers over the past few years. But we now have a new kid on the block in Gen Z.

Why is Gen Z important? First, they make up 20% of the Australian population and are active consumers. They've also grown up with digital technology and are even showing Gen Y's how it is...

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Digital Audio Interviews: Part 2

At our recent "Digital Audio Advertising: State of the Nation" event, IAB CEO Vijay Solanki spoke to some of our presenters and other audio industry leaders to get their thoughts on digital audio in Australia and some of the best campaigns they have been involved in or come across. 

In Part 2 of 3 we speak to Andrea Ingham from Spotify, and...

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IAB Podcasts: Digital Audio Advertising

On the 8th February the IAB and some of the key players in Digital Audio, gathered at PwC Sydney for a presentation and discussions around the results of The IAB "Audio Advertising: State of the Nation" trade survey.

The survey, supported and produced by ARN, Eardrum, Nova Entertainment, Pandora, SCA and Spotify, in conjunction with Hoop Group,...

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Programmatic: There are no stupid questions

Programmatic: There are no stupid questions

I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I talked about hackathons, MVPs and bringing an agile approach to marketing. The guy I shared the platform with talked about programmatic. He was a former colleague from Capital Radio, then head of sales of a company called The Exchange Lab. They were one of the first programmatic companies I came across (and were acquired by GroupM in 2016).

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Digital Audio Interviews: Part 1

Digital Audio Interviews: Part 1

At our recent "Digital Audio Advertising: State of the Nation" event, IAB CEO Vijay Solanki spoke to some of our presenters and other audio industry leaders to get their thoughts on digital audio in Australia and some of the best campaigns they have been involved in or come across. 

Download the...

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Council Member of the Month: Richard Wolstenholme

Council Member of the Month: Richard Wolstenholme

Name: Richard Wolstenholme

IAB Council: Video Council

Involved in the Council since: September 2016

Day job + company: Head of Brand Advertising, Google AUNZ

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Interview with Rakuten Marketing MD Anthony Capano


IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company.

Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance...

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Progression of Australian Digital Measurement

Progression of Australian Digital Measurement

So 2016 was an interesting year for digital measurement to say the least. There was some well-deserved questioning, some scrutiny that comes with an increased market share and a lot of people confusing metrics and their meaning. Australians spent 72 hours online on PCs, phones and tablets in November 2016. Regardless of whether you agree or disagree on recent criticism levelled at digital metrics, the answer is not to retreat to an earlier era but to find new solutions and add extra layers of assurance that are relevant to current consumer behaviour.

 

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Council Member of the Month: Justin Orchard

Council Member of the Month: Justin Orchard

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Justin Orchard from IAB's Standards and Guidelines Council. 

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The new voice in town: A week with Alexa

The new voice in town: A week with Alexa

It’s been a little frustrating that in the two years since Amazon’s Echo was launched (Initially launched in the USA and then in the U.K. a year later in 2016), we don’t have a formal launch yet down under.

So after some nagging and nudging, my own Amazon Echo arrived in...

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Three Data Trends that will define 2017

Three Data Trends that will define 2017

2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:

 

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IAB CEO talks digital advertising with SKY Business News


IAB CEO Vijay Solanki discusses digital growth, adblocking and viewability with SKY Business News anchors.

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Council Member of the Month: Irene McMonnies

Council Member of the Month: Irene McMonnies

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Irene McMonnies from IAB's Regulatory Affairs Council. 

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment. 

Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge. 

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Ad Blocking: Where to Next? The Publisher Perspective

Ad Blocking: Where to Next? The Publisher Perspective

To date Australian publishers have largely made assumptions as to why ad blockers are being used in our market, relying on international studies to help inform our view. With the release of the IAB Ad Blocking in Australia study the majority of those hypotheses have held true. So if we...

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Attribution: Let’s see how far we’ve come

Attribution: Let’s see how far we’ve come

Last month, the IAB Australia released its second annual State of the Industry - Marketing and Ad Technology report. I always find the second year of a report more interesting as there is a benchmark and inevitably the first thing we all talk about is how far we’ve come.

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Council Member of the Month: Ayaan Mohamud

Council Member of the Month: Ayaan Mohamud

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. 

 

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IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic

IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic

IAB sat down recently with InSkin Media's Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin's research on visual engagement and the effect programmatic is having on digital advertising as things become increasing...

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Digital hits 48.4% with screens dominating market

Digital hits 48.4% with screens dominating market

Earlier in October the Commercial Economic Advisory of Australia (CEASA), the organisation that collates advertising revenue from all the different media channels, released the results for the first half of CY2016 with the numbers revealing a strong Australian advertising market worth $7.3B. The digital share of the market increased from...

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Mobile Commerce: Lessons for Brands and Retailers

Mobile Commerce: Lessons for Brands and Retailers

It was, for a long time, a widely accepted truth that whilst people might use phones to access the internet, they wouldn’t use them to buy things. Too small a screen; too hard to type; not secure enough; the list of reasons was as long as it was - so time has proved - wrong.

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Council Member of the Month: Rick Gleave

Council Member of the Month: Rick Gleave

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.

Name: Rick Gleave

IAB Council: Audio Council

Involved in the IAB Council since: On and off since 2003 and working with the IAB UK & AU. Covering the MAC and most recently as...

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VAST 4.0 in Australia: What You Need To Know

VAST 4.0 in Australia: What You Need To Know

Digital video has seen explosive growth over the past five years, achieving in Australia a 55 percent YOY growth in Financial Year 2016 to make up $600 million of the nation’s total digital advertising expenditure. Globally, digital video is tipped to make up 80% of all internet traffic by 2018, facilitated by technological improvements, increased...

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REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW

REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW

It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them.

Virtual reality (VR)—a concept that has been talked about for decades but out of reach for most consumers—is fast becoming a reality itself. In fact, at...

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Council Member of the Month: Stewart Heys

Council Member of the Month: Stewart Heys

Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.

Name: Stewart Heys 

IAB Council: Mobile Advertising Council (and Video Council)

 

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50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained

On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...

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Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try before you buy market.

As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?

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Meet the Digital Leaders: Jonas Jaanimagi - REA Group

Meet the Digital Leaders: Jonas Jaanimagi - REA Group

The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas Jaanimagi, Head of Media Strategy and Operations at REA Group, about the state of digital in Australia and his leadership style, and managed to get some sage advice for those starting a career in digital.

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FY 15-16 Ad Spend: Figures and Opinions


The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7 percent year-on-year).

It is, in fact, the largest growth in online ad expenditure in the past five years, as our CEO Vijay Solanki pointed out in his...

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IAB Conversations: Eggmobi CEO on Mobile Creativity


IAB recently held “The Latest and Greatest in Mobile Creativity” seminar, put on by the IAB Mobile Advertising Council. The event featured leaders in the mobile arena, including keynote speaker Mihael Mikek, CEO and founder of Celtra, Venessa Hunt of GroupM and Darren Patterson of Big Mobile. (See the previous post...

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Mobile Creativity: From the Experts

Mobile Creativity: From the Experts

On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC. 

The event was opened by Mihael Mikek, founder and CEO of Celtra, who was pleased to see so many people at the event. He said it is comparable to what...

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