A meeting place for leading digital voices

A meeting place for leading digital voices

Viewability: if they can’t see it, did it happen?

Viewability: if they can’t see it, did it happen?

There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all ads served are not viewable. Adap.tv's Mitch Waters explains why pre-bid data is needed to ensure advertisers are seen and heard.

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