A meeting place for leading digital voices

A meeting place for leading digital voices

5 ways to use real-world insights and data analytics to engage with consumers visiting stores

5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment. 

Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge. 

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Ad Blocking: Where to Next? The Publisher Perspective

Ad Blocking: Where to Next? The Publisher Perspective
To date Australian publishers have largely made assumptions as to why ad blockers are being used in our market, relying on international studies to help inform our view. With the release of the IAB Ad Blocking in Australia study the majority of those hypotheses have held true. So if we haven’t a......
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Video On Demand To Reach Two Thirds Of Online Population In 2016

Video On Demand To Reach Two Thirds Of Online Population In 2016
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected. The 18th edition of the Australian Connected Consumer Report, reports a 4% increase in VOD in 2015, to......
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Adblocking: Latest and Greatest Opinions and Articles

Adblocking: Latest and Greatest Opinions and Articles

As the digital advertising industry continues to deal with adblocking and its implications, there are a vast number of varying opinions out there. Below is a selection of some the better articles on Adblocking that IAB Australia staff have come across recently to keep you up to speed on the issue.

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Ad blocking - an inevitable trend or a lesson in the core principles of marketing?

Ad blocking - an inevitable trend or a lesson in the core principles of marketing?
Ever since the first ad from Coca Cola in 1886 or when the founder of my first employer, Unilever, made the celebrated quote about advertising in 1925, "I know half my advertising isn't working, I just don't know which half," some key marketing principles have remained true. Marketing communication as pioneered by......
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The multiscreen and omnichannel consumer purchase journey

The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands - whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase - are omnichannel and multi-device. The path to a purchase is not linear anymore – devices drive people in store and vice versa. Almost 80% of recent purchases in the UK involved a......
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The Power of Serendipity

The Power of Serendipity
When I was a journalist in the late 1990s I won a scholarship to spend a term at Oxford University to research the impact of the Internet on journalism. It was an odd fit; an 800-year-old institution where students dressed in academic gowns for dinner didn't always seem like the best......
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Mobile is a World Changer

Mobile is a World Changer

I've noticed that much of this year's industry commentary has focused on an internet-fueled re-imagined world. This world is one where technology has changed everything from how we travel (Airbnb), to how we date (Tinder) and even how we view and use currency (Venmo).

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Whither Foursquare?

Whither Foursquare?
If a dog-year is equivalent to 7 human years then for an internet start-up 12 months can equate to a lifetime. With that in mind Foursquare, which was launched way back in 2009, is positively ancient and had recently been seeming appropriately fragile: whilst it was valued at $600 million in......
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The Tenets of Online Advertising

The Tenets of Online Advertising
Are online's "new" targeting options better than traditional media's? Digital marketing has some very passionate advocates. For some people this zealotry can approach religious levels. If there are three tenet's of belief for these people about online advertising they seem to be: Digital advertising has better targeting than all other forms......
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When making the social jump: think before you leap.

When making the social jump: think before you leap.
Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to......
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Data is the new black: 3 ways to make your life better with the socialized data revolution

Data is the new black: 3 ways to make your life better with the socialized data revolution

Many of us in the digital industry have been trading in the currency of page views, unique users and related metrics for some time now. Most industry professionals have probably been involved in measuring the impact of digital advertising – from search-lift and view-thru studies to recording lifts in brand metrics and sales – all very important for benchmarking performance against objectives and improving in the future.

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Marketers, it’s time to get up close and personal with Proximity Marketing

Marketers, it’s time to get up close and personal with Proximity Marketing

The Exhibition and Event Association of Australasia estimate that the sector is worth an estimated $371 million per annum. Yet, despite this turnover, you rarely hear people using the words 'innovation' and 'events' in the same sentence; which is exactly why this year's Consumer Electronics Show in Las Vegas got me truly excited (when I never even left the country!)

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Article Watch March - 'Must Reads' Powered by MediaScope

Article Watch March - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, offers a series of must read articles for the digital media community....

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