A meeting place for leading digital voices

A meeting place for leading digital voices

Marketers, it’s time to get up close and personal with Proximity Marketing

Marketers, it’s time to get up close and personal with Proximity Marketing

The Exhibition and Event Association of Australasia estimate that the sector is worth an estimated $371 million per annum. Yet, despite this turnover, you rarely hear people using the words 'innovation' and 'events' in the same sentence; which is exactly why this year's Consumer Electronics Show in Las Vegas got me truly excited (when I never even left the country!)

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How to Use DCO for Successful Direct Response Campaigns

Since last year, I've seen tremendous growth in the use of Dynamic Creative Optimization (DCO) in the digital advertising industry. Creating individual ads that take advantage of user-level audience data is time consuming and prohibitively expensive for most brands, but DCO streamlines this process and improves ad performance at the...

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