A meeting place for leading digital voices
Like most of you, I wear many hats. From managing director to mate, mentor and mother, my life is full, challenging, frustrating, fast paced, and there is certainly neither a dull nor idle moment. I do get asked from time to time how I achieve a balance, and whether or not it's possible to "have it all". I respond that I have a balance that I am happy with. One that allows me to juggle my roles, and find a sense of fulfillment in each of them. I think that this comes with experience, so the purpose of this blog is to share what I learned along the way.
In Part 1: Understanding Business Engagement, I highlighted the importance of engagement, particularly with the senior executive team (the C Suite). The following some of the pros and cons of building digital expertise in house which will define your level of agency/vendor engagement.
Using my fastidious behaviour to help you:
I've been a gamer since I was six, playing Atari, mastering Pac-Man upside-down and finishing Missile Command thinking there was this amazing new level or celebration to discover, only to find the credits roll by. I'm pretty sure this is where my fastidious nature started.
In our first paced world in digital-land, it's so easy to just get caught up in our own daily bubble. Every day we churn through hundreds of emails, ever-expanding task-lists and back-to-back meetings. No wonder it's easy to become flustered and subsequently less effective in our roles. Here are seven habits that we can all incorporate within our daily work routine:
I left three companies that feature significantly on my resume – Microsoft, Vodafone and Fairfax without knowing where I was going..... Walking the plank so to speak, and dropping off the end into the great unknown. The purpose of this blog is to share what I learned along the way.
According to a recent study, 95% of B2B enterprise marketers use content marketing.
The fact that companies are using content marketing is great. But just because most companies are doing some kind of content marketing doesn't mean they're doing it and having success.
There are a lot of reasons people take a career break. Redundancy, exhaustion, building a family, fulfilling the role of carer, or to pursue a personal passion. A career break is a good and healthy thing to do. But there is always a fear about coming back. I've taken a few career breaks in my time, and I wanted to share that story.
I recently attended the Customer 360 Symposium in the Hunter Valley where I heard from the most amazing speaker. Michael Henderson was the stand out in the crowd of speakers as he was talking cultural change requirements within businesses to ensure their successful transformation in our customer centric world. As I watched the 130+ delegates nod along and sing his praises afterwards, I hit the stark reality. Michael was talking about client-side businesses, yet my brain was translating this into agency/service-side relevance.
The Integrated Marketer is a juggler of many skills and these continue to grow every year with technology enhancements, changes in customer and consumer buying and usage behaviours and businesses striving for greater efficiencies through combining roles. In recent times the general marketer has always been in the cross hairs of the cost cutters. The Integrated Marketer is the new breed who will find themselves increasingly indispensable because they fill a number of different (and formally separate) roles and responsibilities.
The humble flash banner ad is a forgotten relic of today's online brand advertising ecosystem. Talk to any media agency or brand/marketing team and all the focus is the video, social or data driven strategies. The banner ad has become the poor cousin, confined to performance based buying and only valued if it can land a click (accidental or otherwise).
Every now and then I get asked what I think are the most important skills or behaviors for people to have in their professional kit bag today. These have evolved in my view over the years, and certainly when I was starting out about 25 years ago, the skills that were essential then are different to today.
Customer experience (CX) is a term that is currently bathing in the spotlight. CX is the sum of the experiences a customer has with a supplier during all stages of the purchase funnel, before, during and post sale. Analysts and commentators who write about customer relationship management have increasingly recognized the importance of managing the customer's experience.
The simple mrec, the humble text ad, the 15s skippable...are they your media afterthought or your creative palette, ripe for innovation? Anyone who can rethink creative constraints and drum up inspiration in these tiny spaces gets my vote...and that of your audience.
It's been a long time since I had to interview candidates for an open role where I had to do all the work. From writing/posting the JD, reading CV's, long listing, shortlisting, interviews and finally appointments. To be honest, I kind of miss the days when, as the CEO, I would be presented with two shiny, happy, qualified candidates and asked to choose between the two. But, as with all things in a "startup"*, I am continually learning. It's from this perspective that I write my first blog (and hopefully many others) for the IAB: This one on the topic of interviewing, and specifically how technology has disrupted the traditional process.