A meeting place for leading digital voices

A meeting place for leading digital voices

NYC MIXX Awards: Insights, brilliance and leading Australians

NYC MIXX Awards: Insights, brilliance and leading Australians
Last week I found myself in New York City at the IAB MIXX Conference, which is arguably the premier digital advertising event in the world – evidenced by the serious line up of heavy-weight speakers including actor Kevin Spacey, news anchor Katie Couric, musician Jared Leto, AOL chairman and chief executive o......
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IAB Video Council Discusses Opportunities & Challenges in Video Advertising

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB's "Big Tent" principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. 

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It’s time for our Metrics Magna Carta; connecting your mobile objectives to your metrics

It’s time for our Metrics Magna Carta; connecting your mobile objectives to your metrics

Legend has it that in the 12th century King Henry I declared that a yard was the distance from his nose to his outstretched thumb. The issues this would have caused are both amusing and innumerable. It wasn't until Richard the Lionheart instituted the Magna Carta that measurements were standardised, stating "There shall be but one Measure throughout the Realm!" – Most of us in the digital advertising industry are looking forward to yelling that out of our office windows. I would just add an additional caveat – "and let it be the best!"

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Changes afoot at IAB Australia

Six months ago I joined IAB Australia with a remit to represent and promote the interactive advertising industry and invited to table a new strategic framework to help the Association represent the digital industry. It was an opportunity I could not resist and I'm delighted to report it's been both a......
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IAB Australia's CEO, Alice Manners on Sky News Tech Report

On 26 August 2013, IAB Australia's CEO, Alice Manners appeared on Sky News to discuss how Online Advertising recently overtook Free to Air TV, in terms of advertising spend and its predicted future growth in Australia. View the video for more insight.

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