We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB's "Big Tent" principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed.
Legend has it that in the 12th century King Henry I declared that a yard was the distance from his nose to his outstretched thumb. The issues this would have caused are both amusing and innumerable. It wasn't until Richard the Lionheart instituted the Magna Carta that measurements were standardised, stating "There shall be but one Measure throughout the Realm!" – Most of us in the digital advertising industry are looking forward to yelling that out of our office windows. I would just add an additional caveat – "and let it be the best!"
On 26 August 2013, IAB Australia's CEO, Alice Manners appeared on Sky News to discuss how Online Advertising recently overtook Free to Air TV, in terms of advertising spend and its predicted future growth in Australia. View the video for more insight.