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On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of adult...

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In October 2014, after a rigorous process, IAB Australia appointed Nielsen as the sole and preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia – extending the existing relationship to 2018.

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Last week we released the latest State of the Industry report at The Programmatic Summit held at The Hilton in Sydney. The report, which was conducted by third party research company Qualtrics, surveyed 265 ANZ marketers asking their perspective on the changing dynamics of the advertising and marketing landscape.

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Zuni’s ZEN, an annual night of networking, held earlier this year, brings together Zuni’s senior marketing clients and industry executives in informal social roundtable discussion groups to explore current and key issues in digital marketing. This year, the proposed discussion topic that I hosted was selected around the key questions; “How...

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This year advertisers will spend AU$775 billion worldwide . Whilst the U.S., China, Japan, Germany and the U,K, lead the charge across all media this year, Australia continues to punch above its weight. In fact, right now have the highest digital ad spend per internet user - $265.45 (according to eMarketer). Across all media we’re spending $504 per person, rising to $525 by 2018 , a quarter more than the Poms. 

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If I had a dollar for every time I've heard someone reassure me that "this is the year of mobile," I'd currently be enjoying early retirement from my waterfront beach house, at the ripe old age of 27. There's certainly an argument that says the year of mobile has come and...

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IAB Australia was pleased to announce in October 2014 the re-appointment of Nielsen as the industry preferred supplier for digital audience measurement services in Australia. January 2015 sees the start of the new deed and the beginning of a whole lot of work for Nielsen, the IAB and the industry to...

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The latest State of the Video Industry report – published jointly by IAB and Adapt.tv – shows not only how fast the online video industry is growing, but also, very importantly, how quickly it is maturing. Advertisers are becoming far more discerning, using data and analytics to drive their buying decisions,...

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IAB Australia has been tracking digital advertising expenditure since 2003 when the total market was only $236 million and I am personally old enough to remember getting excited when online advertising tripled in 1998 to $8 million. We released the latest Australia digital advertising revenue information in the IAB/PWC Online Advertising Expenditure Report a couple of weeks ago and the market neared $4.4 billion for FY14.

Posted  by   on    in Brand Awareness and Positioning

AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

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IAB CEO Alice Manners is featured as Mediaweek’s “Person of the Week” in the publication’s latest edition, in an interview with writer Sally Rawsthorne.

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Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets.

And certainly nobody wants to hear about "year of the mobile" a phrase with about as much relevance as "the year of online video" or the "year of the fax machine".

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Recent advancements in digital reporting technology now allow advertisers to report and optimise digital campaigns based on visibility. Simply, ad visibility is a metric that indicates how much time on average an ad placement was visible to consumers.

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One of the things I love about working in digital media is the accountability of the metrics. If you can do it, you can measure it, but should you? Finding the metrics that matter for your business, and getting people inside and outside to understand what you track and why it matters, are just as important as what those numbers look like.

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Legend has it that in the 12th century King Henry I declared that a yard was the distance from his nose to his outstretched thumb. The issues this would have caused are both amusing and innumerable. It wasn't until Richard the Lionheart instituted the Magna Carta that measurements were standardised, stating "There shall be but one Measure throughout the Realm!" – Most of us in the digital advertising industry are looking forward to yelling that out of our office windows. I would just add an additional caveat – "and let it be the best!"

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Many of us in the digital industry have been trading in the currency of page views, unique users and related metrics for some time now. Most industry professionals have probably been involved in measuring the impact of digital advertising – from search-lift and view-thru studies to recording lifts in brand metrics and sales – all very important for benchmarking performance against objectives and improving in the future.

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If you work in digital advertising, the big news around the traps last week was that the U.S. Media Rating Council (MRC) lifted its Viewable Impression advisory, giving publishers and agencies the go-ahead to begin transacting based on the previously adopted metric: an online advertisement impression should be 50% of pixels...