A meeting place for leading digital voices

A meeting place for leading digital voices

Is Measuring Digital Success Keeping You From Growing?

Zuni’s ZEN, an annual night of networking, held earlier this year, brings together Zuni’s senior marketing clients and industry executives in informal social roundtable discussion groups to explore current and key issues in digital marketing. This year, the proposed discussion topic that I hosted was selected around the key questions; “How...

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Big Data: Stop, Collaborate and Listen

Big Data: Stop, Collaborate and Listen

Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different stages of maturity. ADMA estimate that around 30% of Australian businesses are currently at some point on the big data continuum between data discovery and data commercialisation.

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Making Metrics Matter; the Do's & Don'ts of Digital Metrics

Making Metrics Matter; the Do's & Don'ts of Digital Metrics

One of the things I love about working in digital media is the accountability of the metrics. If you can do it, you can measure it, but should you? Finding the metrics that matter for your business, and getting people inside and outside to understand what you track and why it matters, are just as important as what those numbers look like.

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It’s time for our Metrics Magna Carta; connecting your mobile objectives to your metrics

It’s time for our Metrics Magna Carta; connecting your mobile objectives to your metrics

Legend has it that in the 12th century King Henry I declared that a yard was the distance from his nose to his outstretched thumb. The issues this would have caused are both amusing and innumerable. It wasn't until Richard the Lionheart instituted the Magna Carta that measurements were standardised, stating "There shall be but one Measure throughout the Realm!" – Most of us in the digital advertising industry are looking forward to yelling that out of our office windows. I would just add an additional caveat – "and let it be the best!"

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Making a Good Impression; what the lift on the Viewable Impression Advisory means for Australia

Making a Good Impression; what the lift on the Viewable Impression Advisory means for Australia

If you work in digital advertising, the big news around the traps last week was that the U.S. Media Rating Council (MRC) lifted its Viewable Impression advisory, giving publishers and agencies the go-ahead to begin transacting based on the previously adopted metric: an online advertisement impression should be 50% of...

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