A meeting place for leading digital voices

A meeting place for leading digital voices

Will Ad Blocking Drive the Native Ad Shift?

Will Ad Blocking Drive the Native Ad Shift?
The much debated solution to the publishers “problem” with the escalating adoption of ad blocking software may have inadvertently been given in response to a question on the importance of native advertising to mobile monetization. Earlier this week Taboola’s CEO Adam Singolda told Business Insider he believes we’re heading toward a world w......
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NewFronts 2016: The Rise of Virtual Reality

NewFronts 2016: The Rise of Virtual Reality
The 2016 U.S. IAB Digital Content NewFronts kicked off in New York City Monday, bringing for the fourth year an international lineup of top digital producers to showcase their programming for advertisers and media buyers over the event’s 10 days. It has become a definite must for publishers, brands and agencies i......
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The Inevitability of Ad-Blocking (And Things We Can All Do About It)

The Inevitability of Ad-Blocking (And Things We Can All Do About It)

When the most recent iPhone came out most people obsessed over its new 3D Touch system, the incredible camera and the updates to Siri. But those who work in advertising were more concerned with a small change to iOS which allowed app developers to block “content” within Safari.

Much has been written about ad blocking since the release of iOS9 and yet it still seems like it’s a very confused subject, with no clear understanding of what it means or what we should be doing about it: so here are three common misconceptions and three steps that various parts of the industry could take to challenge the underlying issues.

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A person's a person, no matter how small

A person's a person, no matter how small
I think every year of this millennium has been 'the year of mobile' but for me 2014 was when it became painfully apparent the Australian digital media was well out of step with our audience. For the brands I'm closest to, which thrive on being immediate and relevant to a highly......
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Honesty in Advertising; the native ad debate...

Honesty in Advertising; the native ad debate...
Most of us have learned to patiently live with social platforms like Facebook, Twitter, Pinterest and Instagram monetizing their audiences with native ads "in-feed", however some of us (e.g. me) have begun debating the efficacy and ethicality of publishers greedily jumping on board the native ad bandwagon, launching new advertising integrations......
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Why you need a journalist (not a copywriter)

Why you need a journalist (not a copywriter)
One of the things I am sometimes told by marketing managers is that they have a copywriter who writes the company's content. In the past that person might just have been putting out press releases or doing direct mail, but now they also write blog posts or stories for their website......
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The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

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Five Tips To Make Your Native Advertising Cut Through

Five Tips To Make Your Native Advertising Cut Through

An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5000 each day. In such a cut-throat grab for consumer-attention, marketers need to look beyond historically-standard avenues of connecting with audiences, i.e. conventional paid media. After all, you're more likely to survive a plane crash than click on a banner ad.

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IAB Standards & Guidelines Council Discusses All Things Digital

IAB Standards & Guidelines Council Discusses All Things Digital

The IAB Standards & Guidelines Council, originally convened in 2009, continues to lead the way in indentifying and evaluating the needs of the Australian Online Advertising industry. 

We spoke with a few of our council members about all things digital - from native advertising to viewability:

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Selling what money can't buy

Recently Sound Alliance announced "Australia's first native advertising editor". Interesting. As was the comment on another blog pointing out that this was nothing new, even if the title was. As digital spots and dots continue their drift towards the commoditised bottom, and publishers look to take back control of pricing for......
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