An unbelievable amount of new content is published to the web every single day. More and more experts are talking about the "noise" that is out there and the need to cut through it.
In other words, relevance isn't just a buzzword anymore. If you can create content that directly appeals to and applies to your customer base, solves their problems, and gives them the information they're looking for, you can develop a loyal and engaged following over the long term.
On 26 August 2013, IAB Australia's CEO, Alice Manners appeared on Sky News to discuss how Online Advertising recently overtook Free to Air TV, in terms of advertising spend and its predicted future growth in Australia. View the video for more insight.