A meeting place for leading digital voices

A meeting place for leading digital voices

Interview with Rakuten Marketing MD Anthony Capano


IAB Members Navigate Digital continue their short-form interview series with Anthony Capano, MD of Rakuten Marketing, who are a global affiliate network, retargeting platform and attribution solution company. Anthony shared insight into Rakuten’s future plans and how he sees the direction of Affiliate Marketing in Australia and highlighted the importance of c......
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Creating powerful travel video content

Creating powerful travel video content
Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2015, the average consumer watched 62 minutes of online video per day. By 2017, that number is expected to rise to 72 minutes.  Well-placed......
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Understanding the Impact of Video Advertising

Understanding the Impact of Video Advertising
There has been a lot of discussion in market about viewability over the last few years, we must remember this is just one metric on the road to assessing digital advertising effectiveness. Smart marketers are now looking beyond viewabilty, to metrics that will assess the engagement of the consumer sitting behind......
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Point of View

Point of View
We have been talking about viewable impressions in the digital ad industry for some time now, in April I provided a local take on the issue. Over the last six months much work has been done locally and in the U.S. with technology vendors, publishers and agencies on this issue. The......
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IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'
IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way in......
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Jim O'Neil: Ooyala’s Global Video Index sees soaring mobile viewing, a hot topic at IBC

AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

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Viewability: if they can’t see it, did it happen?

Viewability: if they can’t see it, did it happen?

There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all ads served are not viewable. Adap.tv's Mitch Waters explains why pre-bid data is needed to ensure advertisers are seen and heard.

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We need a “Netflix”, now

We need a “Netflix”, now

Aussies are avid consumers of online video, even if we don't have many large local content providers. Here, aside from the 5 hours 21 minutes we each spend on YouTube, the biggest contributor to our video streaming habits is the ABC. We watch 2 hours 33 minutes of streamed content from the national broadcaster, a channel devoid of advertising, of course.

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The Art of Ad Hacks

The Art of Ad Hacks

The simple mrec, the humble text ad, the 15s skippable...are they your media afterthought or your creative palette, ripe for innovation? Anyone who can rethink creative constraints and drum up inspiration in these tiny spaces gets my vote...and that of your audience.

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10 Tips on How to Make Your Online Video A Success

Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.

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Online Video: A Question of Quality

The video market is expanding rapidly. Expenditure in the Australian market is expected to hit $140m this year as more brands shift TV money into online video. In fact many advertisers are now investing as much as 5-10% of their traditional TV spends into online video. Great I hear you say,......
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Article Watch – 10 ‘Must Reads’ for November

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.

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