AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.
With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.
There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all ads served are not viewable. Adap.tv's Mitch Waters explains why pre-bid data is needed to ensure advertisers are seen and heard.
Aussies are avid consumers of online video, even if we don't have many large local content providers. Here, aside from the 5 hours 21 minutes we each spend on YouTube, the biggest contributor to our video streaming habits is the ABC. We watch 2 hours 33 minutes of streamed content from the national broadcaster, a channel devoid of advertising, of course.
The simple mrec, the humble text ad, the 15s skippable...are they your media afterthought or your creative palette, ripe for innovation? Anyone who can rethink creative constraints and drum up inspiration in these tiny spaces gets my vote...and that of your audience.
Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.
Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.
Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.
With online advertising expected to overtake free-to-air TV advertising this year and mobile advertising experiencing 220% growth YOY in Australia, there is no doubt that digital and mobile marketing will be at the heart of most marketing plans in the future. Even 'traditional' media such as outdoor, is becoming digital thanks to technological innovation. With digital being the norm, I suspect terms such as 'digital marketing' or 'online marketing' to slowly disappear when most marketing is, in fact, digital. That means the most successful CMOs will be those who really 'get' digital and embrace the rapid pace of change.