A meeting place for leading digital voices

A meeting place for leading digital voices

SaleCycle Case Study: Firefly

SaleCycle Case Study: Firefly
Firefly, a subsidiary of Malaysian Airlines’ creates a multi-channel remarketing campaign with the addition of SaleCycle's SMS solution. The ChallengeFirefly, one of SaleCycle’s most innovative clients, set the challenge of delivering a service that could drive more immediacy in conversions. How could they communicate quickly and efficiently with visitors who abandon a f......
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Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report

Attribution is top of mind for ANZ marketers, reveals AdRoll’s State of the Industry report
AdRoll’s recent State of the Industry was conducted by third-party research company Qualtrics and surveyed 265 ANZ marketers to ask their perspective on the changing dynamics of the advertising and marketing landscape. The report notes that attribution is still a key concern of ANZ marketers with 41% of marketers not sure h......
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Ad Ops targets Melbourne

Ad Ops targets Melbourne

The first ever Melbourne based Digital Ad Ops Conference was held at the REA Headquarters on 2 May 2016. The conference is committed to developing and growing professionals working in Ad Operations. The event covered a range of relevant topics including Global Digital Trends, Ad Technology, Mobile, Programmatic, Viewability, Ad Fraud, HTML5 and Career Progression. There was definitely no shortage of expertise with a wide range of speakers from a number of platforms and publishers.

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The 3 Ps of The New Media Mix

The 3 Ps of The New Media Mix

Over 50 years ago, the original marketing mix of the 4 Ps was coined, and ever since then most marketers have concentrated on how best to use the various elements: product, price, promotion and place. In those 50 years the Ps have multiplied, and many people now talk of 7 or even 8 Ps. Here at Mindshare though, we believe in simplicity, and as the world that marketers face in the 21st Century starts to become clearer after 20 years of change, we believe that in terms of media at least, it's now time to think of just 3 Ps.

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