A meeting place for leading digital voices

A meeting place for leading digital voices

Digital Ratings Monthly in a nutshell

Digital Ratings Monthly in a nutshell

In October 2014, after a rigorous process, IAB Australia appointed Nielsen as the sole and preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia – extending the existing relationship to 2018.

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Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

P&O is one of the oldest names in shipping, and certainly the oldest cruise line in Australia. The company, founded in the 1830s, ‘invented’ cruising in Australia when it sent its large ocean liners into the tropics during the 1930s.

The brand is steeped in history, heritage and tradition, and operates two distinct cruise lines; a global world cruising brand based in the UK as well as a locally based leisure brand.

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Blurring the lines between content and marketing

Blurring the lines between content and marketing

If you work in a company that manufactures a physical product then the communications about that product have always sat with the marketing team. They are the ones who decide what you say to your customers, when you say it and how. In a media environment though, talking to your...

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How To Create A Blogging Strategy For Your Large Business

How To Create A Blogging Strategy For Your Large Business

From building relationships with your customers to developing authority in your industry, there are a variety of reasons to get into blogging.

A bigger business may be able to put more time, energy, and resources towards blogging than individual bloggers or small businesses. However, if you can't see things from...

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Article Watch March - 'Must Reads' Powered by MediaScope

Article Watch March - 'Must Reads' Powered by MediaScope

Each month Denise Shrivell from MediaScope, offers a series of must read articles for the digital media community....

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How to Land the Job: How the digital world has transformed the process of interviewing.

How to Land the Job: How the digital world has transformed the process of interviewing.

 

It's been a long time since I had to interview candidates for an open role where I had to do all the work. From writing/posting the JD, reading CV's, long listing, shortlisting, interviews and finally appointments. To be honest, I kind of miss the days when, as the CEO, I would be presented with two shiny, happy, qualified candidates and asked to choose between the two. But, as with all things in a "startup"*, I am continually learning. It's from this perspective that I write my first blog (and hopefully many others) for the IAB: This one on the topic of interviewing, and specifically how technology has disrupted the traditional process.

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Has Social Media Ruined Socialising?

It wasn't long ago when the easiest way to share a photo with your friends was to attach an image from your digital camera to an email.

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Article Watch – 10 ‘Must Reads’ for November

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.

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