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The AdNews Media Summit held at the Royal Randwick Racecourse on May 19 featured a host of great panels and interesting discussions, particularly the panel on titled “The Collision of TV and Digital.” The general sentiment of the media industry, echoed by the panel, is that while linear TV has its...

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“Come tv with us” was the title of Hulu’s presentation at the IAB Digital Content NewFronts in New York City last week. And a suitable tagline it was, with the company announcing a slate of new and revived original programming including “The Path”, “Shut Eye”, “The Mindy Project”, “Difficult People” and...

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TubeMogul recently released the first-ever white paper analysing the growth potential and benefits of programmatic television advertising in Australia. While prior reports offer programmatic TV deep-dives of the U.S. and U.K. regions, this white paper focuses on the nuances of the Australian market with in-depth coverage of one of the last frontiers untouched by buying automation – TV.

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The Photocall: A Picture says a thousand words. For decades now, organisations have been creating events with the purpose of showcasing their brand and building awareness through PR coverage. However, with the ongoing growth and intrinsic strength of digital media, the lines between pure marketing and pure PR are becoming blended;...

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13.4 million Australians watch video online each month. Programmatic buying helps planners reach this audience, extending their reach and enabling more effective targeting, using richer data and real-time results. It seems only one factor inhibits the growth of this practice – the availability of inventory.

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See the AOL 2015 predictions graphic at the bottom of this article. While the term "disruption" has become a cliché, there's no denying that technology is radically reshaping the ad industry. As investments in programmatically-powered ad campaigns continue to climb, agencies, brands, publishers and even broadcast players are realising significant value...

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One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's been a big year for social video launches in what seems to be a land-grab for traditional broadcast TV budgets. In particular, Facebook has made several key...

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IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way in...

Posted  by   on    in Digital Video
As marketers, our fundamental job is to shift product. As brand marketers we are generally tasked with shifting the perception of potential buyers so that when they are next in a buying situation for a product, they consider ours more favourably and hopefully purchase it. To influence the perceptions of the...

Posted  by   on    in Digital Video

Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.