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Find out more about award-winning ads below.  Case Studies include both IAB Creative Showcase winners and past IAB Australia Award winners.  Use Advanced Filter Options to refine your Search and find what you need more quickly.

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Loaded - McDonald's Fries

For more than 40 years, McDonald’s has been known and loved for their core menu. It includes legendary items such as the Big Mac, fries and the Cheeseburger, all of which have become part of popular culture. So when McDonald’s decided to launch a new twist on one of these classic menu items - for the first time in its history - it was going to be a big deal! 

 Agency:  VML Australia
American Classics

Krispy Kreme launch new American Classics range in limited edition Bluetooth jukebox Krispy Kreme have created a limited-edition retro jukebox complete with Bluetooth speaker to launch the doughnut brand’s new range, ‘American Classics’.

 Agency:  Digital Arts Network
You Create - Sims

Let’s face it everyone used to love building their own Sims according to how you wanted them to look like and the way you wanted them to act. Just imagine bringing your Sims you created into the real world, well SCA decided to do just that with the Hit Network audience. 

Qantas Instameet

Working with Qantas, we created a photographic journey across Australia, powered by social media and covering 7.6 million square kilometres. The campaign celebrated 95 years of flying Australians home by following Qantas flight routes around the country on an unforgettable nine-day journey, holding Instameets along the way and capturing what #FeelsLikeHome to Australians.

 Agency:  Razorfish
The Mindful Ocean

The Mindful Ocean, a Blackmores wellbeing check, uses wearable sensors to help people experience a moment of mindfulness and live a healthier life.

 Agency:  Holler
Ed and the Curious Crew at The Royal Children’s Hospital

Deepend were tasked with the unique challenge of developing an interactive, educational platform to increase engagement, connection and well-being for children and young people educationally at-risk. Children often feel scared and isolated during their stay in hospital, and can face substantial disruption to their usual schooling program.

 Agency:  Deepend
Global Goggles VR Experience

QUT is an leading Australian university that positions itself as 'a university for the real world'. It operates in a market where a number of respected tertiary educational institutions compete to secure prospective undergraduate students. 

 Agency:  BCM
For Better Humans: Puppy

Working with a brand platform developed by The Special Group, Edge created a range of content for the focus of Petbarn's puppy campaign period. The highlight of which was a 3 part documentary style film series, digging deeper into human truths and emotional themes.

 Agency:  Edge
GAME OF BALLS

Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early. Luckily, we knew where we could reach them...

 Agency:  M&C Saatchi
Go Behind the Scenery - Tourism Tasmania

Tasmania, has always been known for its beautiful pristine wilderness and rich cultural heritage. For the past 2 years our campaign ‘Go Behind the Scenery’ has been successfully inviting visitors to delve deeper than that.

 Agency:  jimjam ideas
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