The Battle of the Bridge
February-March 2014 second runner up: The Battle of the Bridge
Agency: M&C Saatchi
Campaign type: App
M&C Saatchi's The Battle of the Bridge was created to promote rivalry between two Sydney AFL clubs, The Giants and The Swans, via their fans on Twitter. Each club's fans were given the chance to engage in a Twitter battle for territory using unique club hashtags. The tweets would then appear live on the campaign's website where a map of the greater Sydney area would also show where tweets had been sent from and who the tweet was in support of. The tweets were then aggregated to give us our overall club winner.