Where's My Wallet
Creative agency: M&C Saatchi
Media Agency: IKON
Brand name: Commonwealth Bank of Australia
Where's my wallet?
Our poor little wallets. They get left in taxis, bars and buses. They're buried behind sofa cushions, dropped on the street and dumped in an alleyway by an unscrupulous thief.
But if you're with CommBank, losing your wallet isn't the end of the world because you can still withdraw cash without your card.
To show CommBank's Cardless Cash technology we took the largest panoramic shot of Sydney ever taken (120 Gigapixel) and we've hidden 100 wallets through the city's nooks and crannies.
In an interactive game users zoom in and out, panning around the city searching for a lost wallet. If they can find it, they score a $200 prize. And to claim their prize, they have to go to a physical CommBank ATM to withdraw their cash - experiencing the product in real life.
"Where's my wallet?" has only just launched but in the first 3 days it has received 15,000 views, with an average of 10 minutes spent in gameplay, whilst wallet winners spent an average of 55 minutes.