Qantas Points Quest
Creative agency: Razorfish Australia
Brand name: Qantas Points
The launch of the new Qantas Points website and Online Mall means that there are now even more ways Qantas Frequent Flyer members can earn Qantas Points and be rewarded. But how can we show members how easy it is to earn points in a way that is fun, engaging and simple to understand?
The Qantas Points Quest online game invites people to explore the virtual world and follow clues to find items. By playing, users discover the many and unexpected ways they can earn points and be rewarded. Plus – every time they played there was a chance to win great prizes!
The results of the campaign exceeded expectations with over 1.2 million entries submitted. The average Qantas Points Quest user played more than 5 times and spent more than 14 minutes on the page.