Home away from home
Creative agency: Iris Sydney
Brand name: Fiji Airways
We looked to truly embody, and show the world that when you travel Fiji Airways, you feel as if you are being welcomed into the home of family. You are treated to the care, warmth and comfort that are usually reserved for family or friends. To really show that we have these qualities sewn into our very own brand spirit we put a call out to the world to nominate deserving people who have never left their hometowns, or who have been through times of hardship.
We found three families with incredible resilient spirits, and of course, engaging stories that we could share with the world. These stories then formed an online content series entitled 'Home Away From Home' which followed them as they left their homes and flew in the comfort of our home, on board Fiji Airways to their Home Away From Home.