Shark Diving in the desert
Creative agency: Leo Burnett, Sydney
Media agency: Starcom
Brand name: Samsung
To help launch Samsung's Gear VR, and show how this technology can make you feel like you've entered another world, we travelled to Port Lincoln, South Australia, and captured an incredible, immersive 360-degree film that lets you dive into the underwater home of the great white shark.
We then built a dive shop in Alice Springs, thousands of kilometres from the nearest ocean, and offered curious visitors to the store the last thing they'd expect to find in the desert - a chance to dive with one of the ocean's most feared predators.