GAME OF BALLS

SITUATION:

Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early. Luckily, we knew where we could reach them...

SOLUTION:

For the first time ever, an actual *CENSORED*o was interrupted by a public health message.

We partnered with Digital Playground, one of the biggest adult film studios, to be part of their biggest release of the year, a tribute to the world’s biggest TV show...

In the middle of the action, our *CENSORED* star stopped, turned to the viewer, and taught him how to check himself - demonstrating on her co-star’s privates.

And because Australian men are 21% more likely to get testicular cancer than the world average, we directed men to the Blue Ball Foundation, an Australian awareness charity.

RESULTS:

We literally caught men with their pants down. Our message spread organically across the net, with 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks. And now, 3+ million and counting...

GAME OF BALLS is now one of the most-watched films on the *CENSORED*web. 

As we hoped, the global awareness has filtered through to Australia. 
And it’s still saving lives, the world over.

Creative Agency M&C Saatchi
Contributing Agency M&C SAATCHI & BANG PR
Campaign Types  
Live Date 12 Apr 2015 - 12 Jul 2015
Contact: bryerj@mcsaatchi.com.au

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