GAME OF BALLS
Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early. Luckily, we knew where we could reach them...
For the first time ever, an actual *CENSORED*o was interrupted by a public health message.
We partnered with Digital Playground, one of the biggest adult film studios, to be part of their biggest release of the year, a tribute to the world’s biggest TV show...
In the middle of the action, our *CENSORED* star stopped, turned to the viewer, and taught him how to check himself - demonstrating on her co-star’s privates.
And because Australian men are 21% more likely to get testicular cancer than the world average, we directed men to the Blue Ball Foundation, an Australian awareness charity.
We literally caught men with their pants down. Our message spread organically across the net, with 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks. And now, 3+ million and counting...
GAME OF BALLS is now one of the most-watched films on the *CENSORED*web.
As we hoped, the global awareness has filtered through to Australia.
And it’s still saving lives, the world over.
|Creative Agency||M&C Saatchi|
|Contributing Agency||M&C SAATCHI & BANG PR|
|Live Date||12 Apr 2015 - 12 Jul 2015|